So, there you are… A bag full of expensive gear that is worth less every day… Mad skills… Eager to shoot… Ambitious… Looking forward to a lifetime of amazing experiences behind the camera ….annnd you are sitting in front of your computer editing the weekend’s images, posting to social media, writing a blog post, answering emails, drooling over another photographer’s Instagram account, planning your next lens purchase, and doing all of the other behind-the-scenes things that running a successful photography business requires you to do. I was there, too. I was working 80+ hours a week for years – convinced my overworked struggle would pay off with success + less to do later.
It took me 7 years of working way too hard before I figured out my happy place in the photography market, and another 4 years to find my ‘success with less
Let me be very clear: I have never been into winter sports. Skiing, ice hockey or even ice skating were all simply bizarre to me. You see, I grew up in Madras, India, where “winter” is when the temperature hits 75 degrees. There, you’ll see aunties and uncles hustling over the main stretch of the beach in sweaters and scarves. I grew up unaccustomed to the cold weather. In fact, when my fingers start to freeze up, I look for the nearest Starbucks where I can quickly warm up. Don’t ask me what I am doing now in New England!
Jokes aside, when I heard Inspire Photo Retreats takes place in the middle of snow season and offers a ready refuge to photographers, I was hooked. Yet it wasn’t till last year that I spent the entire three days at the conference. Years before, I poked my head in to check
Every year since I launched my photography business, I’ve carved out time to pursue a personal project. It’s a part of my art that has helped me flourish as an artist, a person and as a business owner. Ranging from a large project that took over 2 years to complete and culminated with a gallery show to a small project I completed in 15 days with iPhone only pictures, each personal project has existed solely to help me create work that speaks to my heart and show the world the space I was in at the time.
Personal projects are exactly what they say: personal. They exist to give you a channel to explore parts of WHO you are and WHAT interests you with only parameters you set for yourself. With no money or time pressures and no voices of others in your head, they give you permission to make something
Coordinating social media messaging can be daunting. Not only do you feel pressured to craft perfectly interesting messaging that attracts attention, but you’re supposed to do it consistently!
Here are five tips for removing stress and saving time while creating social media messaging for these channels:1. Choose the right tool.
Instead of jumping from login to login, choose a tool that enables you to post content on various social media sites from a central location. We recommend Hootsuite.2. Schedule in batches.
Instead of waiting for inspiration to strike or spending bits of time creating social media messaging throughout the week, identify a specific time and day each week to create and schedule messages. By batching your messages, you’ll be consistent and efficient.
Note: Although you’re scheduling in advance, don’t be afraid to make relevant updates as they arise. By not overloading your schedule, you’ll be flexible yet consistent.
3. Understand the purpose of every channel.
Each social media channel
Thank you to everyone who entered this year’s Inspire Photo Contest, sponsored by ShootQ. We received some fantastic and diverse entries.
And the winners are …
– First Place: Taylor Whitham, t.Dow Photography – Second Place: Jeff Turner, Black Thumb Studio – Third Place: David Apuzzo, David Apuzzo Photography
Photo: Jeremy Chou
Jeremy Chou started his career as an architect. He was successful and had a good job, but something was missing: creativity. Initially picking up a camera for a creative outlet outside of work, Jeremy soon booked his first wedding. Then his bookings started to pickup, and after 30 months and nearly 50 weddings, he was able to leave his old job and run his professional photography business full time.
In this case study, you’ll learn:• How ShootQ helped Jeremy Chou quit his day job and focus on his photography business full time • How ShootQ helped Jeremy Chou build and grow his photography business • How ShootQ helped Jeremy Chou improve customer service • How ShootQ saves Jeremy Chou time and money, so he can shoot more and work less
Photo: Carla Ten Eyck
A ShootQ user for more than five years, Carla Ten Eyck recalls, “It was the only thing at the time. There was so much talk about how to stay organized, how to run your studio, etc. My PUG (Photographer User Group) shared information about ShootQ and discussed it. It’s a very analytical group, so we went through all the pros and cons. Once one of our group members signed up, it picked up like wildfire. It just made sense.”
In this case study, you’ll learn:• How ShootQ helps Carla Ten Eyck stay organized with all her business information in one place • How ShootQ keeps Carla Ten Eyck connected on the go • How ShootQ gives Carla Ten Eyck peace of mind • How ShootQ allows Carla Ten Eyck to shoot more and work less
Photo: Holli B
Holli B started using ShootQ more than five years ago. Previously, she used old-fashioned paper files and checklists to manage her business, but she couldn’t access information and task lists from outside her studio.
In this case study, you’ll learn:• How ShootQ helps Holli B keep track of multiple shoots, photographers and schedules • How ShootQ allows Holli B to work from anywhere • How ShootQ helped Holli B significantly improve lead tracking and nurturing • How ShootQ helped Holli B grow her business