The Power of the “Parent Book”

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One of the things we do at Pictage is a LOT of testing, which allows us to gain insights like these:

1) You sell more prints when customers view full size vs. thumbnails

2) Site background color (black or white) has no impact on sales

3) Folders have a MAJOR impact on sales

Recently we completed a test designed to sell more coffee table books to parents. Here is what we found…

During the January coffee table book promotion we changed the words “Coffee table book” to say “Parent Book” on half the marketing emails to parents.  We were able to easily identify parents because every …

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Mingle with Engle & The Carlsons

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Today’s interview is with our fabulous Nashville PUG leaders, Peter and Whitney Carlson of Dove Wedding Photography.

Describe your photography style or words that describe your brand? We want our photographs to capture the essence of the day‚ the funny moments, the happy moments, the moments when people cry.  We also want our photographs to be creative, to be modern, elegant, romantic, fun. We treat each image as a work of art, but our images are beautiful because we see every bride we photograph as beautiful.

What is a must read or must see? Dave Ramsey is one of the best financial advisors you can learn from.  He has a couple books that are must-reads.  His live seminars are also must-sees.  Peter attended his one-day business leadership seminar this fall and felt it to be more beneficial to our business than any photo conference we have attended.  On a personal level, LOST is one of the best …

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Pictage Podcast – Will Jacks

Today we bring you a podcast and video with the very well known Pictage photographer, Will Jacks.  On this episode, he will talk about how focusing on personal projects will help you find your voice and stay connected with your passion. We’ll discuss ways to create and present this work, and how you can leverage it to improve your portrait / wedding business and earn additional income.

(Also, if you haven’t heard it yet, check out last week’s podcast with Robert Evans.)

We decided to take Ask & Learn Wednesdays one step further and create a “get to know you” Podcast. Each week Sara France will personally interview industry leading photographers.

As you know, each Tuesday we will post a video intro and the full podcast here on the blog. Then you’ll have a day to listen to the interview and think of all the questions you can come up with for the Ask & Learn …

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We heart our clients!

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Just wanted to give a huge shout out and thank you to all our wonderful clients, speakers, and vendors for our best WPPI yet!  We have hundreds of photos so we’ll let you know as soon as they are live.  Here are a few from the booth taken by Leo Flores.

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Ask & Learn today with Robert Evans

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Please join us for this week’s Ask and Learn with Robert Evans, Live on the Forums today, February 11th, 4pm – 6pm Pacific Time.

Session Topic: “Time to play on the wedding day ” Robert will cover how to get better images on the wedding day by getting couples to see each other 3 hours prior to the ceremony for photos, as well as educating photographers on how to avoid all the obstacles that seem to cut into their photography timeline (i.e., late family members, makeup artists, and hair people, and overall bad planning).

The result is more time to be creative and capture better images on the wedding day. Do you shoot what you want, or do you get what you get?

Robert has achieved enormous success in his field since opening Robert Evans Studios, Inc. 14 years ago. A native Californian, Robert is most notable for having photographed the weddings of Tom …

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Pictage Podcast – Robert Evans

Today’s podcast features Los Angeles celebrity photographer and founder of Photography Mentor, Robert Evans.  On this episode, Robert will cover how to get better images on the wedding day by getting couples to see each other 3 hours prior to the ceremony for photos, as well as educating photographers on how to avoid all the obstacles that seem to cut into their photography timeline (i.e., late family members, makeup artists, and hair people, and overall bad planning). (Also, if you haven’t heard it yet, check out last week’s podcast with Corey McNabb.) We decided to take Ask & Learn Wednesdays one step further and create a “get to know you” Podcast. Each week Sara France will personally interview industry leading photographers. As you know, each Tuesday we will post a video intro and the full podcast here on the blog. Then you’ll have a day to listen to the interview and think of all the questions you can come up with for the Ask & …

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Pictage Podcast – Jay Goldman

Today’s podcast features Los Angeles photographer Jay Goldman.  In this episode, Jay will elaborate on his presentation topic: 10 tips to surviving a career in photography. He explains what “20 years in the trenches” taught him, from how to deal with problem clients to the hidden costs of running a studio.

(Also, if you haven’t heard it yet, check out last week’s podcast with Corey McNabb.)

We decided to take Ask & Learn Wednesdays one step further and create a “get to know you” Podcast. Each week Sara France will personally interview industry leading photographers.

As you know, each Tuesday we will post a video intro and the full podcast here on the blog. Then you’ll have a day to listen to the interview and think of all the questions you can come up with for the Ask & Learn tomorrow at 4pm.

Check out Jay’s video first, then download the podcast down below …

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