- Calculate Your Profitability. As you set up "items" on your pricelist (individual products and services you offer) ShootQ will calculate profit margins on each item. Your profit margin is based on "Cost of Goods Sold" (COGS). Enter a COGS for each item in your pricelist so ShootQ can instantly calculate your total profit margin on Packages you create. By understanding profit margin, you will ensure that you're making money on everything you sell!
- Create Packages for Clients. Sales leads are like hot cups of coffee. Convert leads into bookings before they cool off! By setting up your pricing in ShootQ, you can quickly create packages and send proposals to clients in seconds. Streamlining and simplifying the sales process means increased bookings!
- Automate Production Timelines. Build customized "product workflows" for any product you offer and link them to a workflow in your "Pricing" Control Panel. Then, production timelines are automatically scheduled at the time of purchase, making your production streamlined and efficient! ShootQ becomes your daily "task master" by prioritizing daily tasks to keep you on schedule.
The following steps will guide you through the process of setting up you studio's pricing.
1. Click on the “Settings” tab and select the “Pricing” control panel.
2. Click on the "Add a New Item" tab.
3. Provide a "Name" for the item in the field.
4. Select whether your item is a "Product" (any physical product your company offers, such as an album) or a "Service" (any service your company provides, such as an hour of photography coverage) from the "Item Type" drop-down menu.
5. Select a workflow for the item by using the drop-down menu. The workflow you select will provide automated tasks and reminders to help ensure that you stay on schedule with providing products and services to your clients.
6. Fill in the "Price" for the product or service that you would charge to the client.
7. In the "Cost of Goods Sold" field, calculate and enter exactly what that product or service costs your business. Be sure to factor in any costs related to that product or service, including your studio's employee time, in order to accurately the value of that item to your company.
8. Factor in any "Shipping Cost" for products (both from the manufacturer and to the client) and provide a detailed "Description" of any product or service in the spaces provided.
9. Select categories for the item, so that you are able to organize similar items together for easier management of your pricelist.
10. Click the "Save Changes" button.
11. Add each product and service your company offers by by repeating steps 2 through 10.
12. Now you are ready create photography packages by clicking on the "Add a New Package" button.
13. Name the package and provide a general description for it in the available fields.
14. Add items to your package by using the "Add an Item" drop-down menu. There you will find all of the products and services that you entered in step 3 of this tutorial.
15. Once you have completed adding your package items, you can arrange them in any order by clicking on the item and, while holding the mouse button down, dragging the item to a new location in the list.
16. Select a price for the package and assign it to Categories much the same way you have for products and services. Notice that the "Pricing Statistics" track the cost of your package (based on the information you provided in step 3) and can assist you in selecting a price that will provide your desired profit margin.
17. Click the "Save and Go Back" button and repeat steps 12 through 16 for additional packages. When they have all been completed, click the "Save Changes" button.
