Pictage Podcast with Carla Ten Eyck

This week’s Pictage podcast features a conversation with Connecticut-based photographer  Carla Ten Eyck. A very active leader in the photographer community, Carla talks about her studio and how she manages 8 employees and a family all from her home-based office.  She also discusses her experiences with workshops and what workshops she recommends for photographers and her rationale for each. 

Want to know what was the turning point in Carla’s career? Don’t miss this podcast.  And, be sure to check out Carla’s website — you will no doubt be drawn in by her incredible talent.

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3 Keys to Financial Success by Kevin Rubin Pictage CFO

We would like to welcome Pictage Chief Financial Officer Kevin Rubin to the Pictage Blog as he shares his financial advice with the Pictage Community. Whether you have a new photography business or have been in business for many years, the current economic climate makes it difficult for small businesses. In this post Kevin brings it back to the basics, setting a solid foundation for your business to sustain financially in any climate. If you have any follow up questions or suggestions for future topic from Kevin, email them to blog@pictage.com or leave a comment below.

From Kevin:

Many of today’s small businesses face the same age-old difficulties of controlling cash flow, justifying expenses, negotiating favorable deals with suppliers and vendors, balancing quality and costs, and predicting or foreseeing market demand.  In this discussion, I will offer a few important financial disciplines that will help you run a profitable business.

Successful businesses – …

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Smart Marketing for your photography business- 3 tips that will save you time and money! by Mike Adrian

We are so excited to have Mike Adrian as a guest blogger on the Pictage Blog.

One of the subjects I discuss most with photographers during discussion groups is the topic of marketing. Smart and effective marketing can play a big part in the success of any business. Marketing your business effectively can help elevate your business to the next level and expand your exposure to potential customers. One false misconception is that marketing is expensive and time consuming, that’s not true. Here are 3 tips to add Smart Marketing to your business without breaking the bank! Smart Marketing Tip #1: Know your market by understanding the needs of your client. You need to know who your clients are. Knowing your clients, their like and dislikes, spending habits, demographics, etc… will give you useful information that can be digested to make very sound and smart decisions so that you can tailor your product and services to your clientele. If you …

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Jared Platt: New Pictage Blogger on Post Production

From the Pictage Blog Team: We are so excited to have Pictage Member and prominent Phoenix based photographer, Jared Platt, as a regular contributor to the Pictage Blog. Tune in below for his introduction video blog post. You will find him here on a regular basis delivering tips and advice for your post production workflow.

From Jared: If you have any questions about your post production workflow or would like some advice on the subject, send me an email. I will try to answer your question through a blog post or a podcast in the near future.

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Why Clients Need a Wedding Album by Jason Aten

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As a Pictage photographer, one of the greatest values Pictage brings your company is the ability to drive increased revenue.  In our business, one of the best ways we’ve found to add value to both our business and to our clients, is through the sale of albums.  An album is a finished piece of art that communicates the clients’ wedding story in a way that nothing else can.  Using the Pictage Album Designer – as well as the many album and book options that Pictage offers is a great way to build your business and add value to your clients.

Educating clients on the value of an album is one of the first steps towards building a valuable part of a wedding photography business.  Here’s our take on it:

Often clients ask about whether or not they really need a wedding album.  Wedding blogs, and other industry “insiders” often suggesting saving money by foregoing a professionally designed and produced wedding album, instead – opting for a simple disc of images.  Which is really better for you – the client? Isn’t a disc all I really need?

First let me say this – all of our clients receive a disc.  That’s right, you’ll receive a disc with the final edit of your images (usually 400-900 images) for archival purposes.  With a disc, we provide you with a license to reproduce those images for your personal use.  If that’s the case, it’s fair to ask ‘why would you really need anything else?’

I believe so strongly that every single couple should have a high-quality wedding album, that every wedding commission we photograph includes an album credit.  Every single client gets an album.  It’s that important.  Here’s why:

The art of a print

Your photographs are intended to be presented as professional prints.  A print is the end result of a photograph.  A digital file is simply a negative.  If your photographer shot your wedding on film, you wouldn’t be satisfied with just the negatives would you?  They wouldn’t be especially useful to you.

A print, on the other hand, is a work of art.  It’s been retouched, enhanced, processed, and essentially “developed.”  Creating photographic prints is a skill that separates professionals from amateurs.  All of our albums are crafted with real photographic prints.

A wedding album will last hundreds of years when cared for properly.  It holds its value and is your very first family heirloom.  It is meant to be viewed and shared for generations.  The quality and craftsmanship of a professional album is meant to be around for far longer than any of us.

Your Story

Finally, your wedding album tells your wedding story in a way that nothing else can.  Loose prints only capture a moment.  Your disc with hundreds or thousands of images is simply raw, unedited footage (so to speak), and lacks the storytelling that an album provides.

Looking through that many images is overwhelming.  It might be nice to have for your peace of mind, but it lacks the narrative that exists in an album.   When created by a professional, a wedding album captures your story so that you can share the emotion, the experience, the memories from your wedding day.

Finally, it’s unlikely that in 25 years, you’ll even be able to read the DVD or CD those images are on.  With the speed that technology changes, it’s certain to be a challenge for all of us to back up and maintain files for decades to come.  It’s great to have access to your digital files, but it requires diligence to be sure you’ve created a copy every five years on whatever is the most commonly accepted form of storage media.

A wedding album, on the other hand, is timeless.  It will never be out of style, and you’ll always be able to share your story.  And really, the entire purpose of having your wedding photographed- is to share your story.

Thank you to Jason for being a part of the Pictage Blog and Pictage Community!

Written by Pictage Member Jason Aten

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The Value of Community by Jim Collins Pictage CEO

We would like to welcome Pictage CEO Jim Collins to the Pictage Blog today as he shares about “The Value of Community.”  Jim, along with other executives and members of the Pictage Team, will now be regular contributors to the Pictage Blog… other guests will include CMO Simon Anderson, CFO Kevin Rubin, Senior Director of Customer Experience Michael Caro, and more!

From Jim:

I was talking to Mike Colon not all that long ago and he mentioned that he thought the primary benefit of working with Pictage for any photographer was the community. I’ve had some time to think about it and I think he’s right. Here’s why.

You’ve chosen to be a professional photographer. That’s your living, your path. We all know that a lot of the time it’s great fun. Your interaction with your clients, their faces when they see their pictures or albums …

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Pictage Podcast with Kevin Meyers

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This week on the Pictage Podcast Sara talks with Kevin Meyers about ways to be smart with your business from the beginning.  Kevin shares some of the mistakes he has made and lessons he has learned throughout his career.  Listen in for some really great advice on how to keep your business profitable and efficient.

 

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“Admired by Beckstead” Newest Winners (and bonus Honorable Mentions)

Thank you to everyone who participated in the 7th round of “Admired by Beckstead,” our twice-monthly David Beckstead image contest!

We are so excited to announce this round’s winner… FIRST place goes to Don Bryant of Annapolis, MD. Congratulations Don!

David’s Comments on the winning image: The compositional elements work together perfectly in this shot! The clouds mock the angle of the car. The leading lines of the car move your eyes eventually to the subjects. The depth is just great putting the original hard focus on the front of the car then gently going out of focus (but not too much) to the subjects. The colors are just great! The angle the photographer chose was interesting and different.

Reflections, points of interest, story…all there for us to view again and again. Nice!

SECOND PLACE goes to Jason Karlin of Jamie K Photography in New Jersey.

David’s Comments: Framed perfectly into the negative space by tree line and fence line, the subjects dance in their frozen body positions. This shot is just ‘alive’ and wonderful in its compositional execution. I want so badly to be that guy in the air with that silly/cool suit and the tennis shoes.  Perfect action catch by the photographer! Perfect body placement and angle!

This week’s THIRD PLACE winner is William Tangorra from Boston, MA.

David Comments:The photographer wrapped his subjects in a blanket of evening-blue and amber-warmth and balanced the lines and architecture just right to create something I don’t think I have seen yet…not in this exact way with these great elements. Fantastic!

Lastly (since we had so many great submissions) … in no particular order we have the “Almost, but Great” photos.

Photo by Marta Locklear. Photo by Richard Min.Photo by Kate Duval.

*** Next contest round is now open! We’re accepting submissions through Monday, July 27th. We’ll then present the winners Friday, July 31st (editorial note: we may extend this one, as David will be leading a workshop in Slovenia during that week).

This round’s theme: What shots do you want in your portfolio? Send in your best!

And…be sure to leave your feedback and congratulatory notes in the comments here.

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Mingle with Engle – Anna and Spencer

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Anna and Spencer, two of our wonderful community members, came up with the sweetest idea for the Mingle with Engle, a video version! They recently painted a wall in their house to use as a video backdrop and wanted to test it out. They interviewed each other and didn’t look at the Mingle questions until they were filming.

The video is just under 30 minutes so my advice is to sit back, grab some good wine, hot tea, or a fun photographer friend and enjoy!!!

p.s. I am always looking for photographers to interview so please email blog@pictage.com if you’re interested.

Make sure to leave a comment or re-tweet this interview!

Lastly, some link love: http://www.annaandspencer.com/ http://www.annaandspencer.com/blog/

http://www.beyondthewedding.com/ 

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Pictage Podcast- Andrew Niesen

Hello everyone! Don’t miss out on this week’s podcast! In this week’s podcast, Sara talks with Andrew Niesen about taking the leap from Photographer to Serial Entrepreneur. Andrew discusses the good and the bad of starting a new business, and shares some of the lessons he has learned along the way and how to overcome the challenges of being self-employed.

He also provides some outstanding advice for other photographers thinking about starting a side business. Andrew touches on what you need to do and some really important things to watch out for. This podcast is a great education and conversation about all things photography, business, and Pictage.

    

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