Today I had one of those mornings, the kind that begs for an extra cup of coffee.
You know these mornings. You've had them after hectic weddings, intense commercial shoots and long hours in the studio.
Your feet ache and your body grumbles with every step, "What the heck were you thinking?"
I realized - after my third cup of cathartic caffeine - that pain is a good reminder.
Because it's pain with purpose.
Last night, well past any normal person's bedtime, Andrew and I were pushing through exhaustion, determined and bleary. We were packing ShootQ's WPPI Tradeshow Booth.
We sorted, stacked and shoved seemingly endless piles of wood, steel and plastic. Although it was simply a pile of construction materials, I felt like we were packing our hopes and aspirations into that big box.
It's our box of dreams.
The dreams include you, too. After all, ShootQ exists for you. Our driving dream is to create tools you need to succeed, so you can pursue your hopes, your aspirations, your dreams.
Looking at that big box, I realized that business ownership teaches us about humor and hard work.
We have to keep laughing at ourselves, at our beyond-belief big ideas, to stay focused and hopeful. Otherwise, we'd just feel sore instead of proud when we stand back and look at our box of dreams.
What's in your box?
