Making a living as a professional photographer is tough.
Especially these past few years. With the relatively low-cost of entry into our profession, thousands are picking up cheap DSLRs, turning them to P-mode, and calling themselves professional photographers.
The low-end and middle-markets have been hit hard for the past few years, with the new photographers pumping out action-covered sub-par work and undercutting the long-time professional photographers on price, and giving it all away for nothing. The high-end market has not escaped this either. Even the five-star hotels are giving deals on weddings now, if that tells you anything!
So what sets you apart from the influx of new and “faux” photographers? How does a client know you are legitimate?
Obviously client testimonials, longevity in business, and a solid body of work are all good ways to show your skill, talent, artistry, and professionalism. But if you want to take it a step further,