Photo Shoot Do’s and Don’ts

outdoor engagement shoot photographer zach and jody gray

Photographers – when was the last time that you were in front of the camera? No, not for a quick snapshot with Grandma by the Christmas tree, but an actual photoshoot. Doing photoshoots is like 2nd nature to us because we do them all the time, but we often forget what it’s like actually being in front of the camera.

For most of the clients we all shoot, it has been awhile since they have had their photo professionally taken (it may even be the first time for them) and many times they come to the shoot insecure and wondering what it’s going to be like, and worried that their photographer might not get a good shot of them (not because you as the photographer aren’t good, but because they don’t like how they look or they are worried because their fiance isn’t really into having a photo session …

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How to Use Photoshop to Get Your Blog Images Ready- FAST!

using lightroom to export to photoshop in layers

Everyone knows how a regularly updated blog can be great for your business. Everyone also knows how time consuming writing blog posts and exporting images can be. I created this quick tutorial and Photoshop action to get you thinking about ways you can expedite that process. One thing that used to take us a considerable amount of time was creating the 2-up vertical images with our logo at the bottom. I used to have an action that simply added the logo (or watermark) to the bottom of the image but no really fast way of combining two selected vertical images. Take a look at the video below and the included action, it just might get you thinking about ways you can speed up your bloggin workflow!

Blog Ready, Vertical Images – Fast! from Phil Thornton on Vimeo.

In my workflow I use Bridge, but this can also be done in Lightroom (shown …

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Photosynthesis: A Simple Guide to the Magic of Photography

photosynthesis photo book

There’s one thing we all need more of: less.

Great gear is good; marketing is important; networking is necessary.

Now, strip all of that stuff away.

Vision‚ your singular vision, is the bedrock of your photography business. Vision is the cornerstone of marketing, it turns networking into relationship building and it transcends gear and gadgets. It’s the simplest concept to understand and the most difficult to master.

Why?

I think it’s because unearthing your vision requires vulnerability. It takes courage and humility to delve into aspects of your life, your upbringing, your mistakes, your experiences, your fears and your joys that make you who you are today. Who you are is the most important thing about photography.

If you’re looking for a place to start searching for your vision, begin with Bryan Moss’s book Photosynthesis. It’s the only photography book I’ve read that has more to do with life than with photographs.

Bryan is like the Joe …

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Questions to Ask When Developing an Associate Photography Brand

Though our wedding photography business has always been a boutique studio, over the last two years, we made a decision to build and develop associate photographers. We looked at this as a market opportunity as we continued to grow our business – especially in our home market. We wanted to offer a service line that would be accessible to more clients, while adding to our bottom line as a business.

Since this is such a common subject of discussion, I thought it might be helpful to break down some of the important questions we had to answer when diving into this new area of business. Here are a few of the steps we took as we learned the best way to bring on Associate photographers.

1. Will your associates operate under your brand, or a separate brand?

This is one of the most common questions – whether you should market your …

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