The Creative’s Guide to the Profit Puzzle

**Great news! We’re hard at work updating this guide and will be re-releasing it shortly. In the meantime, check out The Photo Life Social Media Guide!**

You’re invited to delve deeper with The Photo Life Dispatches.

Dispatches are designed to be your guide. They explore topics that are important to you as business owners, while recognizing your desire to create is as vital as your desire to learn. Dispatches help you navigate an industry that’s changing at warp-speed.

The first volume explores your photo business’s profit puzzle from a variety of practical perspectives. One of the key educational elements is a Field Guide, eight content-rich pages written specifically as The Creative’s Guide to the Profit Puzzle.

The Creative’s Guide to the Profit Puzzle Trying to discover what it really takes to run a profitable photography business? In this free Field Guide, we explore five principles that will help solve the puzzle.

The Product …

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The Photo Life Podcast- An Interview with Parris Wittingham

New York Wedding Photographer Parris Wittingham

Emerge from the Ether

This week we speak with New York photographer Parris Whittingham about his mission to create a new kind of love story, why it is vital to trust your client to help tell that story and how the struggles of our education system are too often mirrored in the industry of making images.

About Parris Wittingham

Parris Whittingham is a New York wedding photographer on a quest to document remarkable love stories. As part of the millennial generation he serves, Parris delivers a fresh perspective about the emerging family legacies unfolding before us. Through this experience, Parris collaborates with adventurous and art-loving couples who are actively transforming our culture through self-education, global citizenship and social innovation. Parris credits his grandmother and mother for cultivating an appreciation of history, the arts and storytelling.

Currently, his studio is producing a campaign with ISFiT . Together, they are exploring international health/care issues affecting women …

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This film was created by Pictage and debuted at PartnerCon New Orleans, 2010.

What would you do if you found out you had cancer? What if you found out right before your senior year in high school? Life sometimes takes you on a detour that rocks your whole world.

In this film, find out how a special relationship between a photographer and a high school senior has instilled hope and the strength to trek on down that ominous road. Don’t ever think your craft can’t make a difference in this world.

** If you are inspired by this story, and live near Nashville TN, be sure to check out this very special event that will help offset the costs of Ashley’s medical care.

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Why the Wedding Day Runs Late (And 5 Ways to Prevent It)

Wedding Clients by Wedding Photographers The Youngrens

We’ve all been there before – something runs late on the wedding day, and suddenly that cushy hour of photo time that was on your schedule evaporates into 15 minutes of chaos with a 24 person bridal party and a list of family portraits a mile long.


The ability to handle the pressure of a late wedding day with grace and ease is definitely what sets apart a great wedding photographer from a good one.

But the ability to prevent the day from running late in the first place is what turns a great photographer into a true wedding professional.

Jeff and I have identified five of the biggest reasons that weddings tend to run late – at least in our experience – and we’d love to share the solutions that we’ve come up with.

1. The Hair and Makeup Artists Don’t Know the Photo Schedule

The Problem: In our experience, the hair and makeup appointments …

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Using Export Actions in Adobe Lightroom

photographer jared platt

Lightroom isn’t just limited to what you do in Lightroom. Once you are finished with your images in Lightroom, Lightroom can hand off your images to another program and direct that application to perform any number tasks. Use photoshop actions, import images into other programs, or even use automator scripts. The sky is the limit… or perhaps the programs you own are the limit. Suffice it to say, this is one of my favorite little features in Lightroom.

**Join Jared for a FREE Workflow Q&A tomorrow, Wednesday, January 26th at 10 AM Pacific Time on the Pictage Forums.**

Using Export Actions in Adobe Lightroom from Jared Platt on Vimeo.

Learn more about Jared Platt’s Lightroom Workflow Workshop on his workshop website.

If you are headed to WPPI, don’t miss Jared’s special WPPI Lightroom Workflow Workshop. Information on when, where and how to sign up is coming soon. Keep checking back, or sign up for the …

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The Photo Life Podcast- An Interview with Alicia J. Rose

photographer alicia j rose

Dancing About Architecture

In this week’s episode, photographer and director Alicia J. Rose shares stories from behind the lens that’s aimed at the Indie sweethearts music industry.

About Alicia J. Rose

Alicia J. Rose has been photographing fanciful humans, things and places for as long as she has been playing the accordion as Miss Murgatroid and promoting excellent music. With no formal arts training she procured her own Hasselblad and began capturing her favorite subjects both in-rock & roll and out with extraordinary momentum and a thorough passion. Overwhelmed with the desire to make her images move, in 2008 Rose embarked upon a career as a filmmaker, recently directing lush and visually arresting music videos for Portland bands The Builders And The Butchers, Viva Voce and Loch Lomond, and Holcombe Waller as well as for NYC wunderkind Miles Benjamin Anthony Robinson. She is currently in different stages of production on videos for …

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A League of Her Own

This film was created by Pictage and debuted at PartnerCon New Orleans, 2010.

What kind of choices did you make in your business when you first started? Do you have any regrets? How hard are you willing to work to make your dream a reality?

In this film we’re introduced to a woman whose life and business gives new meaning to the word “going into over-time.”

** If you are inspired by this story, and live near Nashville TN, be sure to check out this very special event that will help offset the costs of Ashley’s medical care.

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Back to Basics, Dodging & Burning in Photoshop (Video Tutorial)

photographer phil thornton

This is the first video in a series by Phil Thornton that will take a look at the basic concepts of post processing an image of a couple. There are several ways to dodge and burn but the concept is the same. With proper dodging and burning you can move the viewers eye through the photo and add depth to an image. These same techniques can be applied to any application you might use for dodging and burning.

If you would like to download a free Photoshop action that creates the dodge/burn layers automatically (as seen in the video) click here .

Written by Phil Thornton

Phil Thornton and his wife Mindy run one of the most successful wedding photography studios in the Nashville market, Phindy Studios. Before entering the photography industry, Phil was a web developer and internet marketing professional. He contributed to several international web marketing projects for clients ranging from Disney …

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Connecting With People That Matter To Your Business

It’s a big world out there. Even in your market or area, there are probably more than a hundred wedding industry professionals and vendors. One of the most valuable ways to build your photography business is through the relationships you develop with these key industry professionals. It’s also one of the hardest.

Although photographers seem to be a pretty social group, I often hear from friends and peers that the idea of trying to meet planners, venues, coordinators, designers, etc, can be intimidating. Where do I even start? How do I get people to refer me business? What do I do to meet the important people?

Those are all great questions. Just as in any industry, people want to work with – and refer business to – people they know and like. People want to work with people they’ve already developed relationships with. …

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The Importance of a Pre-Portrait Client Consultation

family portrait photography by justine ungaro

Whenever I walk into a store and a salesperson asks me “can I help you find anything?”, like most people my first reaction is to say “no, thank you” and shrink away as quickly as possible to go hide in a dark corner somewhere. But the truth is that at least half the time I am actually looking for something and I could use some help from an expert after all. Most people just don’t like feeling as if they are being sold to, right? I know I don’t.

But in order to be a successful professional photographer, you have to learn how to sell your work….otherwise you’re just a hobbyist. So how do we sell to clients without feeling as though we are pushing our work on them?

The answer is by preparing them to purchase from you before there is even any work to purchase. There are many ways to …

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