Social Media for Grown Ups

social media planning for photographers

The Revolution will be Tweeted/Facebooked/Instagrammed…please RT!

I’m an early adopter. Ok, some might say I’m a social media geek.

It’s true. Hopping on the social media bandwagon wasn’t hard for me.

Within weeks of joining Facebook, I was exhilarated by the possibilty of connecting with new and old friends. It seemed stunningly simple. “Friending” someone was more than a fun novelty; it satiated my craving for community.

That universal human need for community is exactly why the operative word in social media is “social.” Real leaders in social media don’t use tools like Facebook, Twitter and Instagram to opportunistically build their businesses. They use these tools to build genuine relationships. Social media is not productive – or powerful – until it transforms a loose group of strangers into a bonded community of like-minded people.

As we continue to map our relationships via Facebook, share our conversations via Twitter, and capture slices of our …

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Boudoir Photography for the Conservative Client

boudoir photography for the conservative client

**In honor of Cupid, this blog post is the third and final post in our February series on Boudoir photography.  See more posts on Boudoir photography…**

Boudoir photography is definitely a very intimate form of photography. The majority of my female clients do not want me to share their intimate photos with the world. In fact, I’ve specifically had women make it very clear that they want their photos for their husbands eyes only. So what do you do when you can’t show your awesome work in order to gain new clients?!

First ask yourself as a photographer why you want to offer these sessions. Then use the passion you have about boudoir photography in your marketing. I love these sessions for so many different reasons! I personally love that these images can be used to redeem marriage. We are bombarded on a daily basis with sexy imagery; …

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The Photo Life Podcast: An Interview with Paul Gero

photographer paul f gero

Family Guy

In this week’s episode, we speak with Paul Gero about the importance of knowing yourself as a photographer before getting to know your client as well as his year-long project focusing on the the most important and often overlooked subjects in his life.

About Paul Gero

Photographer Paul F. Gero loves to tell stories with photographs and has been since picking up a camera as a kid growing up in Wisconsin.

His daily journalism career spanned nearly 20 years and he worked for both The Chicago Tribune and The Arizona Republic (where he has has photographed Presidents, politicians, star athletes, business executives and regular folks) before launching Paul F. Gero Photography in 2002.

Paul now photographs commissioned events and portraits for clients in California and around the world.

His work has also been published in magazines such as Sports Illustrated, Time, People, and Fortune — his editorial background shaped his distinctive approach to weddings and portrait photography.

He is …

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How to Approach an In Home Sales Session for Portrait Photographers

what to bring to an in home client sales session

We’ve heard it all before: Selling in person increases your sales and client experience exponentially. There’s a lot of truth in that, and I’m thrilled to be able to talk about why.

My husband and I run a boutique-style child photography business in Atlanta and have been building and serving our clients for about 5 years now. We love the flexibility it allows, being able to work so intimately with our clients, and of course – not having a boss to report to 9-5 everyday! Unlike the wedding business, however – most of what we make comes after the photo shoot as opposed to everything upfront. The sales process is just as important, if not more, than obtaining new clients to shoot.

Up until about 3 years ago, we conducted all of our sales online through the client’s private online gallery. Sales were dim – ranging from the $800 – $1500 max …

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The Photo Life Podcast: An Interview with Deanne Fitzmaurice

photographer Deanne Fitzmaurice

One Woman Band

In this week’s episode, we speak with Pulitzer Prize winning photographer Deanne Fitzmaurice about her experience documenting the Khalaf family tragedy of the two sons mistaking an undetonated bomb for a toy in their home country of Iraq. We also take a moment to examine the future of storytelling, with a discussion about the evolving world of multimedia communication.

About Deanne Fitzmaurice

Deanne Fitzmaurice is a San Francisco based photojournalist and multimedia storyteller who won the Pulitzer Prize for her photography in 2005. Her work has been published in Time, Newsweek and Sports Illustrated, and her multimedia work has been featured on MSNBC. She also creates multimedia projects for Foundations and non-profits. According to journalist Ethan G. Salwen, Deanne “focuses on creating quiet, personal, visually rich moments infused with passion and intelligence.” When not on assignment, Deanne often lectures and teaches workshops. She is also a co-founder of Think Tank …

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The Darkroom vs. The Lightroom (Lightroom Video Tutorial)

photographer jared platt

Don’t miss Jared Platt’s Lightroom Workflow Workshop in Vegas at WPPI on Tuesday, Feb 22. There are two sessions to choose from: 8am – 12 pm and 2pm to 6pm. Secure your seat today at Tickets are $200 at the door, but only $100 online.

The Darkroom vs. The Lightroom from Jared Platt on Vimeo.

I spend a lot of time talking about digital photography and post-production, and we all talk about one software vs. another software, or this ! DSLR vs. that one. But I think we should all take a moment and realize how far we’ve come in the last 12 years.

So here is my latest Adobe Lightroom Podcast: The Darkroom vs. The Lightroom.

Does anyone really want to go back? I don’t!

About Jared Platt

Jared Platt is a professional photographer and photographic educator. He studied photography at Arizona State University where he earned his undergraduate and masters degrees in …

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6 Tips for Hosting Effective and Profitable Boudoir Mini-Sessions

how to do a boudoir mini session by kelly segre

**In honor of Cupid, this blog post is the second in our February series on Boudoir photography.  See more posts on Boudoir photography…**

A typical boudoir day for me consists of anywhere from seven to twelve clients coming into my studio in one day. While powering through sessions might not work for everyone, with some practice you can effectively have profitable and fun boudoir sessions!

Here are a few tips for having an effective and profitable marathon boudoir session.

It all starts in the marketing. In order to be able to book several clients in one day, you have to be able to get several clients to sign up. The best way to do this is to create a special that limits the number of available spots & dates. When clients ask me when I will be doing my next special I often tell them it could be anywhere from six months to …

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Find Your Client’s Signature Pose…and Name It

posing couples for engagement photography sessions

When I first started out I dreaded the engagement session. In fact, I dreaded anything that meant I had to actually pose or direct my clients. It just scared me because I had no idea what to do with them. But as the years passed and I got more comfortable with the idea, I have actually grown to love shooting engagement sessions. I’ve learned that working with just the couple can be really fun and the opportunity to explore multiple locations allows for a high level of creativity.

Not only does the engagement session allow you to get to know your clients a little better, but it also gives you the opportunity to see how they photograph and to figure out how to make them look their best. Often when I’m shooting an engagement I will stumble upon a pose with a couple that just really works for them. All …

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The Photo Life Podcast: An Interview with Jessica Ferber

the photo life podcast guest photographer jessica ferber

The Labours of Love

In this week’s episode we meet Robert James Campbell. While documenting the New York City jazz scene in the 50’s and 60’s, he witnessed the birth of a new era from behind the lens. Despite his arresting photographs of people who would shape the American landscape, Robert Campbell passed away impoverished and alone.

Until Jessica Ferber, the Hawaii based photographer who shares this story, stepped in to restore the boxes of photographs and negatives that were left behind and recover the story of an exceptional talent, crippled by circumstance and nearly forgotten. Here is the story of her ongoing struggle to bring Robert Campbell’s life and work into the light of day.

About Jessica Ferber

Jessica Ferber was born and raised in New York. Currently she calls The Big Island of Hawaii home, where she owns a small photo company called Apropos Imagery. Cooking, yard saling, swimming in the ocean, …

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Tips for Getting Started in Boudoir Photography

boudoir photography workshops by christa meola

I receive tons of emails from enthusiastic photographers who are catching boudoir fever and would love to know how to get started!  Here’s a perfect example:

“I am just starting out as a photographer and would love to do Boudoir.  There are so many things I need to do and learn, and I am working to raise the money needed for equipment, sets, and marketing. I’m not sure what to do first or how to really get started!”

Here is my best advice for a helpful approach in getting started, how to prioritize your investments, create a smoking hot portfolio, and get that first boudoir client!

KEEPING A PLAYFUL AND INTELLIGENT APPROACH As a boudoir photographer and as a woman, I live by the following three tenets: Simplify, Experiment, and Focus on Emotion. I believe these principles are conducive to creativity and success in all areas of my life, photography, and business. Keeping these …

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