Times….they are a changin’.
Unless you’ve been living under a rock, you’ve probably heard some of the doom and gloom that’s been rumbling in our industry. And although the photo industry is different than it used to be, this isn’t necessarily bad news. The photographers who are able to successfully navigate the changing industry landscape are still running successful businesses and have adapted to ensure that their business will still be around in the years to come. Whether you’re just jumping in and are new to the industry or you’re a seasoned pro, here are three essential skills that will help you succeed.
1. Choose your Words Wisely.
As you’ve built your photography business, at some point you probably were told about the exercise of choosing a few words to describe and characterize your brand so that you promote a consistent message. This is a great exercise and useful in helping you define