This Tip for Beating Manual-Phobia is Hilarious and Effective

photographer jason groupp

When was the last time you read your equipments manuals? Have you ever?

When I ask this question, all too often I hear photographers respond with, “I don’t read manuals, who has time for that?” Yet ignoring your manual can get you into pretty scary situations, like not knowing how to shut off the “timer” function on your camera when you accidentally turned it on.

Reading this now, you’re probably saying, “Hey, old man, don’t lecture me, I know what I’m doing!”

But do you really?

I’m challenging you on this, because of the dozens of text messages I’ve received from photographers who were in the middle of shooting a wedding and had accidentally done this, and couldn’t figure out how to shut it off. Scary? You bet.

The truth is that I’m not immune to “manual-phobia” either. And it wasn’t until I got one of the best tips from a friend, that I really …

Read more →

Why Clients Need Fact, Not Fiction

Wedding Photography by Kevin Weinstein

We came across this article on Kevin’s blog and couldn’t wait to share it, because it challenges photographers to ask important questions about why we run our business the way we do. Join in the conversation of this post in the comments section and join in person at PartnerCon!

Over the past few years, wedding photography has become a fashionable way to make a living, thanks to the ease of digital cameras, computers and software.

At the same time, wedding photographers market themselves as “experts” to other wedding photographers through workshops, lectures, gadgets, software and actions. Photographers don’t just compete against each another, photographers now market to other photographers in order to gain popularity, money, and status.

With twelve years of photojournalism experience, and ten years in the wedding industry, I’ve never seen such change like I have in the last few years.

In November 2010, Junebug Weddings posted a call for submissions …

Read more →

Branding: the buzz word that’s misunderstood.

Branding for Photographers

“Branding” is not your logo. It’s not your website. In fact, it’s not even your photography.

Branding is the “why” behind everything your business stands for; it’s the message that runs through everything you say and do. Once your client buys into that message, it’s the reason they choose to hire you.

I know, I know! That’s not what you want to hear after you spent so much time and energy on your logo and website, and we apologize for the buzz kill.

The message of your brand is critical to the success of your business because a) it differentiates you from other photographers in your market and b) helps you attract a clientele that will help you achieve both your personal and professional goals.

Creating a message (and building a brand) that clearly communicates what makes you uniquely awesome from everyone else starts by asking some tough questions: What makes you tick? What …

Read more →

Exporting Lightroom Catalogs from Smart Collections

photographer jared platt

A quick video from Jared Platt about Lightroom Catalogs.

Join Jared on October 6 @ 10 AM PT for a live Q&A where Jared will share everything you need to know about Lightroom Catalogs!

Don’t miss Jared Platt at PartnerCon 2011 in San Diego.  You can find times, dates and links to Jared’s Office Hours on The Photo Life Blog.

About Jared Platt

Jared Platt is a professional photographer and photographic educator. He studied photography at Arizona State University where he earned his undergraduate and masters degrees in Photography. He teaches college photography courses as well as workshops for professional photographers and provides online education for photographers and photo enthusiast throughout the world.

Read more →

Photography Notes: Doing the Hard Thing

photographer jared platt

We all go through times of struggle in life, but they are often the times of greatest personal growth. We build our muscles through our resistance to those trials. This concept of growth through struggle is also valid in our photographic lives. Doing the hard thing is where photographic depth and skill is obtained. I had the opportunity recently to assign myself such a challenge…

Photography Notes: Doing the Hard Thing from Jared Platt on Vimeo.

Special Thanks to: Shanliegh & Dustin (the bride and groom) Kimberly Jarman Leica Triple Scoop Music

About Jared Platt

Jared Platt is a professional photographer and photographic educator. He studied photography at Arizona State University where he earned his undergraduate and masters degrees in Photography. He teaches college photography courses as well as workshops for professional photographers and provides online education for photographers and photo enthusiast throughout the world.

Join one of Jared’s upcoming Lightroom Workflow Webinars here on The Photo Life!

Read more →

Things to Know Before You Go with Associates

Associate Photographer Business Model

A few years ago “associate photographer” was the catch phrase within the wedding photography industry. It seemed you couldn’t be a legitimate photography studio unless you had at least one associate photographer. The concept was easy: on the days your already booked, book an associate.

Unfortunately, a simple idea turned into a complicated reality for many photographers. As I watched many studios fold their attempts at working with associates, we launched our associate label, The Collection with three amazing photographers. We immediately booked over 40 weddings, to be performed within the first year, and continued to book weddings for an even more successful second year!

This wasn’t luck or a case of being in the right place at the right time. We just chose to spend time learning, analyzing, and planning and our efforts led to a plan that succeeded from the start!

That’s why I’m excited to share some of our tips for …

Read more →

Your Holiday Sales Guide

**Great news! We’re hard at work updating this guide and will be re-releasing it shortly. In the meantime, check out The Photo Life Social Media Guide!**

Sales is More than the Act of Selling

December 1: cue consumer chaos.

Dare to venture into a mall anytime after Thanksgiving and you’ll be bombarded by brash, blingy sales messages. They’re everywhere screaming, “More, More, More” and “Buy, Buy, Buy!” It’s downright maddening.

Savvy small business owners know that sales is more than the act of selling. It’s an art that starts with selecting the right products and services to offer your clients. In fact, the act of selling is the last step in the sales process. Knowing your clients and carefully curating products and services you offer will guide your clients to that last step – buying!

The Holidays are already chaotic enough, this year offer holiday promotions that add value to your clients’ lives …

Read more →

Pricing Yourself to Help Sell Albums

Professional Photographer Jared Bauman

It’s a common perception in this industry that album sales are dead. That might be true for some photography businesses. But, as a studio that sells an album to almost every couple that comes through our doors, it’s not true for us.

Selling albums isn’t always easy, but we have found a way to set our studio up for success. It’s all in our pricing.

Your pricing will either make it easier or more difficult for clients to purchase your products and services. At our studio, we price so that it’s easy for our clients to purchase albums, that’s why we sell a lot of them. But, making it easy doesn’t mean just offering cheap albums. Our pricing guides clients to buy the products that we believe in most – our albums.

When you look at your pricing, what is it that you’re guiding your clients to buy? What are you making easiest for …

Read more →