**Great news! We’re hard at work updating this guide and will be re-releasing it shortly. In the meantime, check out The Photo Life Social Media Guide!**

Holiday Sales Guide for Photographers

Sales is More than the Act of Selling

December 1: cue consumer chaos.

Dare to venture into a mall anytime after Thanksgiving and you’ll be bombarded by brash, blingy sales messages. They’re everywhere screaming, “More, More, More” and “Buy, Buy, Buy!” It’s downright maddening.

Savvy small business owners know that sales is more than the act of selling. It’s an art that starts with selecting the right products and services to offer your clients. In fact, the act of selling is the last step in the sales process. Knowing your clients and carefully curating products and services you offer will guide your clients to that last step – buying!

The Holidays are already chaotic enough, this year offer holiday promotions that add value to your clients’ lives and to your business. Don’t add to the consumer confusion!

After all, happy clients mean happy holidays!

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  • Happy Clients Mean Happy Holidays
  • How to Manage Your Holiday Workflow
  • Tips for Successful Holiday Mini-Sessions
  • Five Favorite Products (Plus Ideas for Selling Them!)


Just like every other part of your business, there’s no magic formula for choosing products and services that you offer your clients.

What works for one business may not work for another—that’s the beauty of being a unique business! This same principle applies to Holiday promotions that you choose for your business. Your best choice is the one that satisfies you and your clients, not what your colleagues choose for their clients.

So, how do you choose what’s right for your Holiday promotions?


Continue to connect with Volume 6 of The Photo Life Dispatch by sharing your thoughts here on The Photo Life Blog, and on the official Pictage Facebook and Twitter, #ThePhotoLife.

  • What is your biggest content creation challenge?
  • What is your biggest challenge when creating your sales funnel?
  • What are your goals for using Content Marketing moving forward on your photography blog?

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