I’m Not an Editor! A Case for Outsourcing.

Outsourcing Your Editing as a Professional Photographer

Let’s be clear: I’m not an editor.

I was never trained to be an editor and I only know what I’ve picked up through various workshops, manuals, and online training.

But, like many photographers, I tried to be for awhile!

My editing style was somewhat consistent, but always based on “what looked good that day.”  I was falling into the never-ending pitfall of purchasing the latest and greatest actions to “play” with my photos. While it sounds like fun (and sometimes was), the images on my blog and my website were starting to look very inconsistent. Plus, I had no idea whether an image was bright because it was a sunny day in my office or because I had done something wrong in post-production.

In order to maintain a sustainable and profitable business, I knew I needed to produce work that was always consistent and beautiful! So, I started considering outsourcing editing. Once I learned …

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Taking the Financial Plunge, Going Full-Time

Taking the Plunge to Full Time Photographer

It usually starts with an inner voice. You might work a 9-5 to pay the bills; but with each passing day, that little voice gets louder and louder… telling you that photography just has to be a bigger part of your life. Taking the plunge and diving full-time into photography can be really exciting. But as creative artists, the idea of managing finances and getting a new business off the ground can be completely nerve-wracking. Here are 5 helpful hints for managing the finances of your new business.

1. Initial investments. One of the most important steps in getting started with a full-time photography business is knowing what some of your initial investments will need to be. Not only does this include things like the initial purchase of photo equipment, but other business-related investments such as the cost of establishing a legal business identity, opening a business bank account, securing …

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The Mashable Movement

**Great news! We’re hard at work updating this guide and will be re-releasing it shortly. In the meantime, check out The Photo Life Social Media Guide!**

How Collaboration Changes the Way Photographers Do Business

Aristotle was onto something. When he said that “the whole is greater than the sum of its parts,” he set the stage for collaborative business models. What Aristotle accurately observed was that a cohesive group working together outperforms even its best individual member.

What if photographers started working with their clients to create a more valuable result than either could create on their own?

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If you’d rather take a peek first, that’s okay too. Click here for the full PDF, no email required!

What’s Inside:

A challenge to look at your photography business …

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Lightroom Speed Tip 1: Labels and Collections

photographer jared platt

In this video Adobe Lightroom tutorial, Jared explains how he uses color labels in connection with smart collections to speed up process of selecting and delivering images for various purposes.

Join Jared Platt for Office Hours on November 1, 2011 at 10 AM PT for a discussion on Workflow Speed Tips in Lightroom.

Also, don’t miss Jared’s lectures and Lightroom Intensive Workshop at PartnerCon in San Diego November 7-9, 2011.

About Jared Platt

Jared Platt is a professional photographer and photographic educator. He studied photography at Arizona State University where he earned his undergraduate and masters degrees in Photography. He teaches college photography courses as well as workshops for professional photographers and provides online education for photographers and photo enthusiast throughout the world.

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SEO Basics Part 2: Got Flash? Got Problems.

If you missed it, here’s the recording of SEO Guru Craig Cochrane’s latest webinar on Flash Sites. Join Craig’s next webinar on October 27th at 1 PM Pacific Time on the topic of Image SEO!

Download Craig’s slides!

Craig Cochrane is Pictage’s Executive Vice President of Marketing. Craig has a degree in Economics from Harvard University an MBA from USC, and has been focusing on online marketing since 2004. Prior to Pictage, Craig advised clients in various verticals about SEO while working at The Search Agency in Santa Monica, and has served as an in-house SEO for several other Internet companies.

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How to Bring out the Best in Your Boudoir Client, Part 2: Planning = Success!

Christa Meola Fashion and Boudoir Photography Workshops

Written by Christa Meola NYC Photographer. Join Christa at PartnerCon this November for her talk “The Anatomy of a Successful Portrait Business.”

In Part 1 of How to Bring out the Best in Your Boudoir Client: Overcoming Fears and Doubts, we talked about letting your client know what to expect and making sure she feels you understand her fears and doubts even better then she does.

Now on to the juicy stuff!

Bringing out the best in a non-model, ie. an everyday woman (who is most likely nervous to do a boudoir shoot) entails setting up your shoot for success during the planning stage. Let’s take a peek at how to plan a successful shoot so it runs smooth like buttah.

Make it a Collaboration From The Beginning Invite your client’s full participation in this experience, which makes it much more meaningful than just a photo shoot and gets her fully invested in the event …

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SEO Basics: Relevance vs. Authority

If you missed it, here’s the recording of Craig Cochrane’s SEO Webinar “Relevance vs. Authority.” Craig’s next SEO Webinar “Image SEO” will be October 27th at 1 PM Pacific Time.

Download Craig’s SEO presentation slides!

Craig Cochrane is Pictage’s Executive Vice President of Marketing. Craig has a degree in Economics from Harvard University an MBA from USC, and has been focusing on online marketing since 2004. Prior to Pictage, Craig advised clients in various verticals about SEO while working at The Search Agency in Santa Monica, and has served as an in-house SEO for several other Internet companies.

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