Don’t Do It Alone: Build A Team

Photographer Peter Carlson

I have never run a business by myself and I can not image ever doing it. I recently led an open forum discussion with a group of photographers. The ongoing themes I heard were, “I’m overwhelmed. I’m having a hard time doing this without any help. Coming tonight was what I really needed as I need to get input from others.”

Hearing all of these comments reminded me we all need to work with a team at some level. If you had the chance to read my last post: Things to Know Before You Go with Associates, you have gotten a look at the associate photographer part of my team. Not only do I have three wonderful photographers, who are all employees, but my team extends to other employees, free-lance contractors, outsourcing companies, business advisors, and friends. Of course I also have my co-owner and wife, Whitney, who is the most …

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Digital vs. Physical

Written by Ed Monahan of Eastman Kodak

It’s no secret. Printing has substantially declined in recent years. With a glut of devices that take pictures – digital cameras, smart phones, iTouch and handheld video devices – consumers capture more images than ever before, while at the same time, print fewer. Rather than focus strictly on the numbers of prints being made (or in this case, not made), I try to understand the reasons behind the numbers – why do consumers increasingly opt out of printed images and more importantly, how do we bring them back?

In recent years, everyone, from high-end professional labs to online consumer services, has introduced some kind of photo book offering, Kodak included. Yet, with all of these offerings, we have yet to see movement toward widespread adoption, and purchase, of these premiums.

So first, let’s take a step back and think about what we do know. We know …

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Backup and Archiving Demystified Part 1

Raid 1 and Raid 5 ComparisonA Scary Tale of Loss and Tragedy

Imagine it is late one evening, a cold wind is howling outside your window and you have been chained to your computer, editing all day, feverishly working on customer images to meet a looming deadline. This might seem like the scary part of the story, but it’s not. You have worked on hundreds of images during the day and BAM! your drive fails. Insert scream of terror here, this is the scary part. If you are working on a single drive now the weeping, pounding on the table and wails of despair would begin. Eventually your tears would dry and you would be faced with the cold hard reality that you will need to restore the files from your backup. Which means those long hours spent working were for naught and those beautiful edits will have to be done all over again.  So you revert into a catatonic state until …

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SEO Basics Part 4: Places Pages and Local Search

Local search is kind of like venturing into quantum physics – the normal rules don’t apply! But you don’t have to be a scientist to understand it. In this webinar we’ll talk about how to clearly signal your location, and how to use citations and reviews to draw people to your photography business. Download the slides here.

To RSVP for upcoming webinars visit Craig’s Photo Life page.

Craig Cochrane is Pictage’s Executive Vice President of Marketing. Craig has a degree in Economics from Harvard University an MBA from USC, and has been focusing on online marketing since 2004. Prior to Pictage, Craig advised clients in various verticals about SEO while working at The Search Agency in Santa Monica, and has served as an in-house SEO for several other Internet companies.

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Let There Be Light: Part 1

Photographer Jared Platt

Join Jared Platt’s next free Lightroom Webinar from The Photo Life: Check the calendar and RSVP!

At PartnerCon in San Diego, California, I gave a lecture called “Let There Be Light.” This lecture was an academic, aesthetic and philosophical discussion on light, what it means and how we use it to communicate. This was my opening slideshow. Stay tuned for more installments from the lecture in the weeks to come.

A Quick Challenge

By the way, I chose the song on this slideshow with care. Pay close attention to the resolution at the end, there is a hidden treasure in this song that is not only interesting trivia, but is sheer brilliance on the part of the musician, Kevin Burdick. “In Too Deep” is a song about the hope of redemption from darkness, so if you have heard my lecture, you will understand why I chose it. But in the …

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SEO Basics Part 3: Image SEO

Everyone knows that adding alt tags to images is important for SEO. But that’s not enough. Tune in to this recorded webinar and learn about the other important (and simple!) factors that let your images show up in searches. Download the slides here.

To RSVP for upcoming webinars visit Craig’s Photo Life page.

Craig Cochrane is Pictage’s Executive Vice President of Marketing. Craig has a degree in Economics from Harvard University an MBA from USC, and has been focusing on online marketing since 2004. Prior to Pictage, Craig advised clients in various verticals about SEO while working at The Search Agency in Santa Monica, and has served as an in-house SEO for several other Internet companies.

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Inside Jim Jordan’s Black Box.

I’ve always had a passion for beauty.

In high school, I spent my days in Southern California scouting the next ‘great faces’ of my generation. I would find new models, offer to do their hair and make up, and then take pictures of them that I tucked away in an 11×14 black box.

My career then launched as a celebrity hair and make-up artist. I traveled the world working with supermodels, actors and actresses such as Cindy Crawford, Elizabeth Taylor, Sophia Loren and Farrah Fawcett. That gave me behind-the- scenes experience with highly respected photographers, watching their every move and observing their techniques. One of my clients was the owner of JCrew. We got talking one day while I was doing her hair and she mentioned that models were talking about what a great photographer I was.

She wanted to see the photos hidden away in my black box.

I knew I loved taking …

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Creating EMOTION in your Boudoir Photography!

Christa Meola Boudoir Photography

Written by Christa Meola, NYC Photographer

Capturing emotion in my photographs has become my trademark, and I love sharing simple tips on how you can do this too! Creating emotion in your photographs is all about capturing authenticity, movement, sensuality and mood, not a pose that’s static where the subject is disconnected from the moment. Here are a few techniques to get you started…

COACH ACTIONS For real women who have never professionally modeled before, it’s easier for her to be real and look natural when you offer her an action to perform instead of asking for a “pose.” An action such as “toss your hair, shake your booty, kick up your leg,” etc. looks more emotive then when someone’s just standing there wondering what to do. Make sure to coach her to push the action to the extreme. Coach her to “Kick that leg higher! and shake that booty faster!!”

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Become a Content Marketing Machine

Enjoy the keynote and worksheet from today’s PartnerCon session on Content Marketing.

Thanks to all who attended, we can’t wait to enjoy future conversations about Content Marketing with you!

KEYNOTE

WORKSHEET

Feel free to add questions and comments below!

– Rachel, Erin, Katie and Elizabeth

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A Little Love Note about Outsourcing

Before and After Outsourcing Editing

Have you ever wanted to hand-deliver beautiful canvases to your clients instead of shipping them? Or send little love notes to your clients after a shoot telling them how great they did?

Meet Erica Schneider, a San Diego based photographer, who shares her story of moving from stress to sustaining personal client relationships.

In the midst of a busy 2010 wedding season, I found myself completely overwhelmed with editing shoots. Struggling to keep up with thousands of images a week, I began to loathe sorting and dreaded editing even more. I was stressed, busy and unable to focus on the aspect of my business I most wanted to focus on – customer service.

I longed to have enough time in my day to send little email love notes to my clients the day after a shoot telling them how great they did, or a welcome-home-from-your-honeymoon love note. I wished I could hand-deliver prints …

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