This past September I had the privilege of photographing the iHeartRadio Music Festival at the MGM Grand in Las Vegas. Having shot music events of various sizes over the past few years, I quickly recognized that this wasn’t going to be a typical “concert” by any means. It was a 2-day event, packed with 10 “A list” artists each night, performing anywhere from 10 to 40 minutes each. Fast paced and on a large scale, I knew from the outset that in order to “capture” the event in a cohesive and artful way I’d have to draw from all facets of my shooting experience and documentary style. Given that I had virtually unrestricted access to run around the arena and get the shots I wanted, the challenge was on me to document and present the concert in a unique way and to deliver something different than the typical concert coverage. (Often you
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It’s almost the new year, and booking season is right around the corner. New clients are knocking, and it’s our chance to dazzle them with the client experience.
In a world where word of mouth means everything, it’s no longer good enough as a growing business to just do an OK job. We need to “Wow!” our customers by exceeding their expectations.
This process of customer satisfaction can be illustrated in two distinct areas:
The Expected: Clients expect great pictures, prompt email or phone responses, and beautiful products with on-time delivery. They hire a professional to meet all of those expectations. For those who wish to charge peak prices, high prices come with high client demands. The expected area of customer satisfaction can be illustrated as “Duh!” or “Of course, that’s what I paid your for!”
The Excitement: Creating
*Update: Congrats to Travis Gray for winning a copy of Lawrence’s new book “Social Media Marketing for Digital Photographers!”* Everything you do, wear, drive, eat, and so forth are expressions of your character. If it is you that makes you unique, then let’s talk about the storefront that’s open 24/7 — your website — and see how it’s applicable to other designs as well.
One cannot not communicate: Every behavior is a kind of communication. Because behavior does not have a counterpart (there is no anti-behavior), it is not possible not to communicate. – Paul Watzlawick
Since every behavior is a kind of communication, it would be sensible to first understand our target audience.1. Project Usability
What is the goal of your viewers? What are they trying to find?
Be clear from the get-go (i.e., a banner that illustrates exactly what your website is supposed to offer).
Image courtesy of www.denisechandler.com
Other concerns might include
Written by Binita Patel
A happy customer is the greatest endorsement any business could ask for. After all, happy customers are likely to say great things about your business, and people trust recommendations from the happy customers they know. Hearing a positive testimony from a friend or family could mean the difference between ‘maybe’ and ‘definitely’ for your next client.
So the big question is: How do we create happy customers who want to proactively endorse our business? Well, it all starts with the customers you already have. Remember, your current customers already know you, like you and trust you. So the key is to leverage these existing relationships to create a self-perpetuating cycle of positive word-of-mouth.
Let’s give them something to talk about. Creating word-of-mouth momentum means giving people a reason to talk about you, your products and your services. In today’s competitive environment, simply meeting your customers’ expectations isn’t enough for them to give you a glowing review. We need