The wedding and portrait photography market relies heavily on referrals, and one way to ensure that each referral is just as happy as their family member or friend who sent them to you is to provide an equally consistent experience. If you’re unsure of where to begin, consider the following: Products:Are you ordering from the same vendors each time? Are you creating consistent products, so that two clients would see no difference if compared? Are you following the same process for designing albums, with policies to refer to if necessary?
Pricing:Is your price range on your website the same as it is when you send your client pricing? Does it all end in .00 or .99? Pick one. Are there logical jumps in pricing, and are your packages clear and to the point? Are the products listed out in the same order every time? How often are you changing your pricing?
Emails:Are you direct, clear, and concise