Leeann is a ShootQ Accredited Consultant (or ACE). Contact her to schedule a custom ShootQ consultation!

You’ve taken the time to write down your goals, whether that be on your favorite little notepad, in an elegantly worded blog post, or in the back corners of your mind. These goals are where you want to be, and where you envision your business to stand in the next few months or years.

But how do you make them a reality? That’s always the tough part, isn’t it? Moving your big goals into realized dreams is one of the most difficult parts of being a business owner and entrepreneur, but it’s done over and over again by some of the most successful people in the industry. What’s the key? Or better yet, what makes them stick?

Thumbtack is the theory behind turning goals into realities. The tip of the thumbtack is your ultimate goal. It’s that narrow point that will really make the impact you dream about – the point of doing anything at all.

The large end of the thumbtack contains the systems and tools needed to back up that main goal. It’s the “behind the scenes” of what makes your dream actually work. Think of it as the full spectrum of systems, documents, blog posts, emails, social media, and tangible elements of your goal.

The last part of the thumbtack is the unseen. It’s not actually part of the tack itself, but rather the drive that it takes to push it into the board and make things stick. That’s right, the last element to the equation is the drive, the thumb itself. The physical effort (and we all know, sometimes, for some strange reason, it kind of hurts).

A thumbtack is nothing without a head, and it makes no impact without the effort.

Points to consider about the Thumbtack Theory:
Have you thought about what larger systems and items are needed to turn your dreams into a reality? And have you thought about what kind of effort needs to be put in to get that thumbtack to stick?

Having goals for the New Year is great, but they’re meaningless until you understand the larger requirements and effort needed to make them real. Make your thumbtacks stick this year.

About Leeann Marie


Leeann is a Pittsburgh-based wedding, engagement, and boudoir photographer. An avid blogger, she loves connecting with her clients, friends, and other photographers around the world. She holds an engineering background from the University of Pittsburgh, which has led to a love of technology and teaching.

She loves Lady Gaga, champagne, and kettle-cooked chips. She has traveled the world to places such as Russia, South Korea, China, Vietnam, and Panama, and believes in living the life you have dreamed.

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