If you haven’t been introduced to Pinterest, you’re in for a treat!

It’s the newest, hip social network that cracked the top 10 of popularity…while still being INVITE only!  Inspiration boards of styles you like, goals for your future, books you want to read, cute DIY wedding ideas have always been around but up until Pinterest, they were created with paper, scissors, tape and poster board – I know, we’ve all been there!

Pinterest is a gold mine for photographers, especially wedding photographers, because brides-to-be are there, pinning images from their favorite websites to showcase ideas while categorizing their favorite wedding cakes, details, dress and even their ‘something blue’ for crying out loud!  As photographers, we supply images that they pin (you can pin ANY web image and brides are scouring wedding websites and blogs for new images). Then, their followers and friends see our work...and boom…in comes a job lead!

Things to remember when using Pinterest:

  1. You must use a watermark or a logo border on all of your images so that no matter which image they choose, your brand goes with them (as well as a link from the source URL).
  2. Pinterest frowns on being solely a self-promotion tool. It’s inherently about authentic social sharing! Sure, you can share your own images on your boards, but think outside the box and pin into categories your style, stuff you love and even posing ideas from others to spread the love. Clients are looking for ideas, from cute clothes to wear to their session to adorable save-the-date concepts.  Include images that you want your clients to pin for a specific reason, not just because you think it’s a great image.
  3. Market your boards to your audience and fan base to follow you. Why? Because when clients choose you, it’s because of your personality and style! Pinterest shares both the style of your images and the uniqueness of your personality by visually displaying things you love. Consider adding ‘Pin it’ plug-ins to your blog and a link to your Pinterest page from your website.
  4. Optimize your description and include a link to your website and Facebook URL.  That shows on the left side of your page.
  5. Check out what images of yours have already been pinned by others using this link: http://pinterest.com/source/yourdomain.com/  (Change yourdomain.com to your website URL).

Pinterest is THE hottest new online marketing tool and there are endless possibilities of vision boarding. When you jump on the Pinterest bandwagon, showcase your personality and style by pinning things your clients will LOVE. Being a genuinely helpful resource for your clients catalyzes dialogue about their planning, showcases new ideas for their wedding or portrait session, and builds trust.

Happy Pinning! This is part of the new e-book “55 Smart Web Ideas for Photographers.” For information on the e-book, check out: http://bit.ly/webmarketing-ebook-55smartideas

About Wendy Roe

Wendy Roe has spent the last 10 years ingrained in all things web marketing – from design/development to search/social media. In May 2010, she decided to quit the corporate life and join forces with her husband, Byron Roe, to shoot full-time one of life’s ultimate highs – weddings. She now focuses on business development and being a second shooter for Bend, Oregon based wedding photographers, Byron Roe Photography.

She is the co-author of “55 Smart Web Ideas for Photographers” e-book, a 2-time speaker at WPPI Photographer’s Ignite and traveled through west coast PUG groups consulting photographers on web marketing. She’s known as an interpreter, changing technical language into easy information. Above all, she’s an educator at heart and believes: “Web marketing and wedding photography are two passions that drive bringing the best out of beauty and brands.”


8 Comments

  • Any recommendation on pin-it plugs for wordpress sites? It appears that the “pin it” bookmark link isn’t the best solution for a typical photo blog because it only offers a handful of images oft the page to pin. So, if a viewer is trying to pin an image 40 images down on your blog, it won’t show up as an option to be pinned. Is there a plugin that works better?

    Also… I noticed that Pictage doesn’t have a “pin-it” option in the gallery. That would be a nice option… and make it a default option.

  • Wendy Roe says:

    Hi Thomas!
    For wordpress, this is the best we got at the moment (although I’m sure that’s likely to change in the coming year): http://wordpress.org/extend/plugins/pinterest-pin-it-button/

    To my knowledge, the ‘pin it’ bookmark is also the best bet for pinning to answer your question as well, that’s what we use too. +1 on the Pictage adding ‘Pin it” to their blog and exploring the option for the galleries.

    Thanks for the comment!

    Best,

    Wendy

  • Great post! I had another idea on how to promote your website (or Blog from Pinterest), by using the QR Code. You can see all the specifics on this post I had a great response by using this idea, and I think that a brand can use it to bring people to some specific landing pages.

  • Wendy Roe says:

    Great concept Edoardo…

    I’m still not convinced of the wide-spread use of QR codes as I’ve tried that in our marketing and haven’t seen great impact. Have you used them before? Thanks for the comment~

    Best,

    Wendy

  • [...] No way! As a matter of fact, some are embracing it. Wendy Roe, for example, sees distinct value in Pinterest as a part of her marketing strategy. [...]

  • katrina says:

    I noticed you didn’t mention anything about giving other photographers credit and copyright infringement… what are your thoughts on using other people’s images in creating image boards with inspiration for your clients? We’ve tried to keep our own images separated from other photographers work to make it clear which images are ours and which images are not ours. The few images we pin that are not ours we try pin it from a wedding blog, florists website, etc and never just from a photographers blog without permission. If it’s a bouquet we try to pin from the florists website (instead of the wedding blog we found the image on) and give the florist credit as well as the photographer credit in the description.

    We’ve seen our work pinned in without any credit to us and that can be frustrating. Thanks for sharing your thoughts on this. :) I think Pinterest is a great tool and just hope everyone uses it in a respectful way to those that create the art and images that make Pinterest what it is.

    • Wendy says:

      Hi Katrina!

      100% agreement with your motivations to offer credit to others work (photographer or otherwise) on all occasions possible. Photographers should be branding all images separately (whether in watermark or like us, a border) with their logo and maybe even their website.

      This is obviously a bigger question on copyright which will no doubt be examined on a legal level but for us, we believe that it’s the relationships we build that is more important then trying to keep our images private and living in fear of infringement. Every studio must make that choice and decide for themselves where they are comfortable drawing the line. For us, it has been a brand/marketing booster that has trumped copyright fears.

      Thanks for your comments!

      Wendy

  • [...] all online platforms. These include Twitter, Facebook, Instagram, websites, blogs and, yes, even Pinterest! As a business owner, everything you put on the web affects the perception people have of [...]

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