A Good Photography Business is About You: Take Care of Yourself

In life, there are only going to be so many days – so many pictures to snap, so many memories to make, so long a career to have. And most wedding photographers won’t go the distance. Some will last. Some will find greener pastures. But shooting weddings is a job that burns through people like the industry burns through styles. In with the new. Out with the old.

I’ve been told you’ll walk about 14 miles over the course of the day plus or minus a few. You’ll raise and lower your arms and clench your fingers a few thousand times. You’ll feel the drag of a camera and weight of that precious glass some 18,000 minutes a year. And your body will be sure to tell you so. This is a job that permeates every part of your day and even your night. Has anyone not had the dream? That …

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The Merits of Mobile Photography Part 3

An Instagram image is definitely worth more than 140 words. In August, Instagram officially passed Twitter in daily active users on mobile for the first time, according to new comScore data provided to Mashable. Instagram had 7.3 million daily mobile users for the month, while Twitter had 6.9 million. The merits of mobile photography are clear.

The data reveals that the average Instagram user spent 257 minutes accessing the site via mobile devices in August, while the average Twitter user over the same period only spent 170 minutes viewing. That’s a lot of connected, photo-sharing users coming back to the site often! Unlike Twitter which maintains a website, Instagram is mobile-first and mobile-only. This enables easy access to sharing features. That’s exactly why many media savvy companies have used Instagram as part of their online marketing strategy.

Consider this:

When we shoot a picture with our iPhone, we can share it with our followers within minutes. It …

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How to Manage Your Holiday Workflow

With the holiday season comes a great opportunity to increase your sales and reconnect with past clients and vendors.

Get a plan in place for managing the increased work, so you don’t struggle to deliver everything to clients in time for the holidays. With proper planning, you can provide a positive, fun experience for your clients during their hectic holidays!

Managing your holiday workflow is simple and seamless if you keep these three concepts in mind:

1. Do your homework before the holidays hit.

In order to implement a successful holiday season plan, you must identify what products and services you’ll be offering. The products and services you promote during the holidays should meet the following two criteria:

It’s profitable and strategic for you to offer these product and services. It’s something that your client will want to purchase.

If a product or service doesn’t meet these two criteria, reconsider whether or not you want to offer it as a holiday promotion!

When …

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3 Tips for Guiding Your Clients Through the Purchasing Process

Be a Shepherd, Not a Salesperson!

Now that you’ve carefully chosen holiday promotions that provide value to your clients and to your business, the sales process becomes less about convincing clients to purchase and more about guiding them toward products and services that are best for them. Your role is to help them make a decision – a decision that you know they won’t regret!

Here are three tips for guiding your clients through the purchasing process:

1. Keep it simple.

There’s a clear window of opportunity for holiday promotions, and any confusion that your clients feel will delay their decision-making during this short timeframe. Keeping the process simple empowers clients to make quick decisions, so make sure the ordering process is clear and easy. If there are too many steps involved in design decisions, image selection, or scheduling, your sales will be impacted negatively. As you evaluate your purchasing process, remove unnecessary steps …

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Happy Clients Means Happy Holidays- Part 3

Create Your Promotion Plan

Now that we’ve covered how to choose the holiday promotions that fit for your clients, and made sure those promotions make sense for your business, it’s time to create your promotion plan. Once you’ve chosen the products and services that you’re going to offer this holiday season, you should start getting the word out to ideal clients. Since you’ve already done the legwork to understand your clients- who they are, what they want and what makes them happy- you’ll be able to strategically market your holiday promotions.

Choose the correct channels. Just as we explored in the Social Media Dispatch, different communication channels are effective at reaching different audiences. Because you’ve clearly identified your audience, you can focus on channels that are going to connect with them. Don’t spend your time on a Twitter campaign when your audience is best reached through Facebook, email, or even your …

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Happy Clients Mean Happy Holidays- Part 2

Promotions Must Make Business Sense

Yesterday, we discussed how to identify the holiday promotions that fit for your clients. Just as important as knowing who your clients are and what makes them happy, is ensuring your promotions make business sense.

Identifying products and services that make sense for your clients is a great starting point, but the decision process doesn’t end there. It’s important to not only consider products and services that appeal to your clients, but also products that will bring the most value to your business.

Here are four questions to guide you through creating holiday promotions that will both appeal to your clients and provide value to your business:

What resources do you need in order to provide these promotions to your clients? For you to be able to provide any holiday promotions to your clients, you must have the necessary time, money, and tools. Each product and service requires different resources. …

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Happy Clients Mean Happy Holidays – Part 1

Sales is More than the Act of Selling!

December 1: cue consumer chaos.

Dare to venture into a mall anytime after Thanksgiving and you’ll be bombarded by brash, blingy sales messages. They’re everywhere screaming, “More, More, More” and “Buy, Buy, Buy!” It’s downright maddening.

Savvy small business owners know that sales is more than the act of selling. It’s an art that starts with selecting the right products and services to offer your clients. In fact, the act of selling is the last step in the sales process. Knowing your clients and carefully curating products and services you offer will guide your clients to that last step – buying!

The Holidays are already chaotic enough, this year offer holiday promotions that add value to your clients’ lives and to your business. Don’t add to the consumer confusion!

Throughout this week, we will be providing you with resourceful guides and tips to help you maneuver smoothly …

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Get a Grip! Financial Organization Simplified

I’ve got good news and bad news. I’ll start with the bad news.

95 percent of small businesses fail within their first five years. Not only does this apply to photography businesses, it’s true for all small businesses.

What does this mean for photographers? 9,120 of the 9,600 new photographers who attended WPPI in 2011 will not be in business in 2016.

Why do so many small businesses fail so fast? They fail to manage their expenses.

If you don’t manage your expenses, your business doesn’t make a profit. You have to make a profit in order for your business to be sustainable.

So what’s the good news? YOU don’t have to be a business that fails within the first five years. You have the power to set your business up for success. Start out right by getting a grip on your finances!

1. GET A GRIP: Understand that your finances really matter!

Managing your finances is critical …

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How to Balance Your Left and Right Brain…and Get it Together!

The 80/20 rule will change your business and your life. You don’t have to be an economist to be a believer. In the early 1900s, Italian economist Vilfredo Pareto observed that 80 percent of income in Italy was received by 20 percent of the Italian population. The rule simply states that, for many events, 80 percent of the effects come from 20 percent of the causes.

The 80/20 rule applies to many things; for example, 80 percent of your sales come from 20 percent of your clients and 20 percent of the population has 80 percent of the wealth.

The rule also applies to professional photographers. Only 20 percent of our business involves shooting photographs; the other 80 percent is spent running our business. Email, editing, bridal shows, sales calls, client care, bookkeeping, and marketing are just some of the tasks that can start to overwhelm us.

Since photographers are creative, we’d usually …

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The Canon 1DX: Geek-Out Product Review

Rather than beat around the bush with a long, meandering introduction and make you meticulously read all the way to the conclusion, I’ll just come right out and say it.

The Canon 1DX is the best camera I’ve ever used. Hands down. By far.

Ok, now that that is out of the way, I’ll get down to a few of the specifics — the things I love the most about it and a few of the things I wish Canon would fix/change. While I’ve been very impressed by the 1Dx, I firmly believe there is no such thing as the perfect camera and the 1DX is no exception.

Canon 1Dx, 1/640th, f2, ISO 1,000, 50mm

 

A few words about the nature of this review. First, this review won’t get into pixel peeping. There have been plenty of those out there, and a quick google search will net you plenty of 100% crop comparisons examining …

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