If  you ever encounter a client with misguided expectations, or a client wondering why you offer what you do, here are four magic words.

These four words make all the difference in helping create and manage expectations for your clients.

“Most of my clients…” and then whatever it is that you want them to do.

Here are some examples you can use:

Most of my clients choose either a 10×10 or 12×12 leather-bound book in brown or black.

Most of my clients find that an hour and a half is a perfect amount of time for a first look and your wedding party photos.

Most of my clients find that it’s a much more enjoyable process to come back to the studio and place their print order.

Most of my clients find that taking a small amount of time for a “first look,” ends up being the most relaxed, enjoyable experience of their entire wedding day.

Most of my clients find that a disk of images ends up being the perfect way to archive their wedding images, but it’s not how they re-live the memories. For that, they prefer an album.

Most of my clients find that they can fit 2-3 outfit changes into a 90 minute session without feeling rushed.

Most of my clients spend between $3,500 and $4,500 at their portrait sales session.

Most of my clients find that two photographers helps capture all of the important moments and details of their wedding.

Most of my clients spend between $7,500 and $10,000 for a complete wedding collection including a limited edition, signature wedding album.

Most of my clients feel that one of our signature wedding albums is the perfect way to share their story.

Most of my clients find that a 24×36 is the smallest print size suitable for hanging over a fireplace, or a couch.

Most of my clients…

Of course, there’s nothing really magic about them – but they help your client know exactly what to expect. By the way, this is only useful if whatever you tell them is actually true!

Your turn – what do you think?

Leave a comment below and let me know how you help create realistic expectations for your clients.

Written by Jason Aten

Jason Aten is a Michigan based wedding photographer. After a career in marketing and sales management for a Fortune 100 company, Jason became relentlessly drawn to the ability to impact people’s lives through photography. So in 2001 he quit his job to start his own photography business. Jason applies his previous marketing and sales experience to his photography business and now takes the time to educate others with his “Starting Out Right”one-day intensives and resource guides. You can find more posts like this on the Starting Out Right blog.

2 Comments

  • That’s such a great idea! At first I was sort of hesitant when we used that, just because it felt as though we were comparing them to our other clients, but it really helps them feel more comfortable that what they’re doing is right. Since there aren’t tons of written testimonies or other ways for them to compare, using those 4 words is a great way to set the norm for them.
    Great writeup!

  • Great post. Is incredibly how well “most of my clients” works. People feel reassured that they are not making the wrong, or odd, decision.

    good stuff!

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