Part 2: Getting the First Exposure
How do you react to clients who have expectations that you are not aware of or expectations that you feel are unreasonable? Where do clients get these expectations?
In my last blog post, I addressed that these expectations come from 4 different sources:
– The market norm – The first exposure to the type of product or service you offer – Confusion caused by your business’ complicated structures – Poor communication between you and the client
In the last post, we took a look at Contending with The Market Norm. Today we will look at the second source: First Exposure.
When a consumer has limited knowledge about a product, the first information they receive about that product often becomes their expectation for their purchase.
Example: A mother books you for her family portrait session. She doesn’t ask for many details as she values her friend’s recommendation of you and