Write a Great Subject Line to Increase Your Open Rate

The goal of subject lines is to encourage readers to open your email and take action. Don’t let the pressure of writing the perfect subject line get to you. Finding the right words isn’t as difficult as it seems.

Open rates depend on multiple factors like collection practices, list age and the industry. Average rate ranges from 10% to 25% (at the high end of the spectrum). The team at Mad Mimi analyzed thousands of subject lines to find those with the highest open rates and the most impact. Here’s what we learned:

1. Be Specific

The subject line should tell readers what they’re going to find inside.

Here’s an example that garnered an open rate of 37%:

Only Three Days Left for this Great Offer for [Company Name] Readers!

It’s totally clear what it’s about and the reader knows, when they open the email, they’ll get details about the special offer. Also, note the “call …

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