Hold on just one second.
Before you skip to tips for attracting visitors to your website, it’s important to understand why attracting visitors to your website is valuable in the first place.
The common misconception among businesses using social media is that being popular equates to making money. It canbe profitable, I guess, but only if your profitabiity is calculated using total number of friends, fans and likes.
Chances are you haven’t figured out how to do that. (Let me know if you do!)
Until then, we’ll have to accept the truth that being successful on social media means much more than simply showing up and being liked. If you’re trying to make money for your business using social media, then your goal should be to attract visitors to your website.
Two primary principles shape our social media philosophy (and our marketing philosophy as a whole). In addition to applying the best practices introduced in this article, you can use these principles