Managing leads in a studio can be difficult: multiple clients to track, responses to send, and information flying everywhere! Winning a wedding or portrait client’s business is a big deal – so what’s the best way to get them to sign on the (electronic) dotted-line? First you have to get their attention, and keep it!
I’ve heard multiple times from brides that a quick response is greatly appreciated, and the smartest sales tool out there is the art of the follow-up! How can you get both?
ShootQ Lead Workflows help you easily manage your leads, respond quickly with the click of a button, and maintain communication with your promising inquiries.
ShootQ has the capability of managing your leads in a simple lead “bucket” system. I always encourage my ShootQ clients to use the categories that have been set up for them as much as possible. It can be easy to forget who is who, so using the Lead Tracking system, color coding them, applying follow up timing, and attaching automatic emails can truly help to save time and confusion.
The Lead Tracking system is custom set up, and you can choose when you’d like to respond to leads, how often you follow up, and what information you send to them. Additionally, each lead shows on your Task list when it’s time to check in, and sending the next email is as simple as a drop-down menu and click of a button!
Using the ShootQ Lead Tracking Workflows has saved me, and my ShootQ clients, countless hours of emails, searching through inboxes, and the potential of losing clients because they’re simply forgotten. The best way to get clients to sign on the (electronic) dotted line? Respond quickly, follow up, and use the ShootQ Lead Tracking Workflows!
About Leeann Marie
Leeann is a Pittsburgh Wedding and Engagement Photographer who comes from a strong Industrial Engineering background. Her schooling, combined with work experience and photography knowledge has produced a deep interest in the ShootQ application and studio management for photographers. By focusing on workflow and time-management, she loves to work with others to move towards a “work smarter, not harder” attitude.
She signed up for ShootQ when she only had one wedding booked, and now finds the application irreplaceable to her business. She loves working with both new photographers and those who are long-established to move their businesses forward by embracing technology and organization. She heavily credits ShootQ as a main resource for helping her to manage clients and realize when her business would be profitable enough to make the jump into full-time photography.