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In the online marketing world, everyone seems to be talking about keywords.
But they’re missing something.
Everyone is talking about search engines and the importance of SEO. And while it’s no secret that good SEO can go a long way in helping people find you, it’s not just about the search engines.
It’s about the people who are searching.
That’s where long tail keywords come in. Long tail keywords are very targeted search phrases that are usually easier to rank for and specifically focused on your niche audience. For example:
“inbound marketing” = generic keyword “generate leads using inbound marketing” = long tail keyword
If you can focus on long tail keywords that YOUR target audience is likely to be searching for, you can avoid the slow months or years that it can take to see any meaningful growth in targeting a highly competitive keyword. Although you may not see the same