How to Use Keywords to Attract New Leads

Flickr User SuperBoreen

Photo by Flickr User SuperBoreen

In the online marketing world, everyone seems to be talking about keywords.

But they’re missing something.

Everyone is talking about search engines and the importance of SEO. And while it’s no secret that good SEO can go a long way in helping people find you, it’s not just about the search engines.

It’s about the people who are searching.

That’s where long tail keywords come in. Long tail keywords are very targeted search phrases that are usually easier to rank for and specifically focused on your niche audience.  For example:

“inbound marketing” = generic keyword “generate leads using inbound marketing” = long tail keyword

If you can focus on long tail keywords that YOUR target audience is likely to be searching for, you can avoid the slow months or years that it can take to see any meaningful growth in targeting a highly competitive keyword. Although you may not see the same …

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The Sandwich Method


Want to hear about one of my favorite recipes of light? It looks like a million bucks, yet doesn’t cost much. And it’s yummy.

It’s called “The Sandwich Method.”

When I stumble on this kind of glamour lighting setup, especially in an abandoned railroad car, you might hear white- fronted capuchin monkey sounds like, “Ooo ooo ooo!” I admit, my clients don’t quite understand my ecstatic enthusiasm…until I show them their photograph in said lighting conditions! See? A picture really is worth a thousand words!

I discovered this natural-lighting scenario when shooting my clients’ (Scott & Alyssa) portrait session. What an awesome discovery! I couldn’t have set my Alien Bees up to make this look any better; that’s the beauty of natural light.

What amazed me most was the sheer quality of light, which was on par with a studio lighting setup, in an unsuspecting location. This is a great reminder to keep your …

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Why Every Pro Photographer Should be a Pro People Watcher


I once had a client ask, “How do you get those amazing shots of emotional moments at weddings? How do you know when they’re going to happen? What’s the secret?”

Do you want to know “the secret?” Come closer…a little closer…it’s called observation.

That seems pretty obvious; a photographer translates what they observe through their camera to produce an image. But are you actively observing, or are you just clicking the shutter? The problem for many photographers is that they aren’t actually ‘seeing’ what is going on.

The Art of People Watching

“People Watching” is a time honored tradition where you sit and just watch the people passing by. It can be extremely entertaining, but it’s also informative. The next time you are out ‘people watching’ take time to see how people interact with one another. Watch how couples behave together.

If you do an engagement photo session with your wedding clients, be sure to …

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Facebook Hashtags are Finally Clickable (and Useful)

Screen shot 2013-07-16 at 1.23.14 PM

Our feeds (and yours too) have been abuzz with news of recent Facebook updates. But of all of those updates, there’s one that we’re especially excited about.

Facebook hashtags are clickable.

Yep, they finally do more than just give me a headache. And all I can say is, “It’s about freaking time!”

You can now: 

• Search for a specific hashtag from your search bar. For example, #wedding. • Click on hashtags that originate on other services, such as Instagram. • Compose posts directly from the hashtag feed and search results.

Why are we so excited about this update? Facebook Hashtags have made it easier to bring strangers together because of a common interest, and not just a common connection.

As a professional photographer who needs to market your business, Facebook Hashtags give you a way to: • Share your content with strangers who will find it relevant • Engage in conversations with strangers who are actually interested • Gather information …

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On Location Lighting with Speedlites, Part 2 – Weddings

© Casey Fatchett -

Some photographers have an aversion to using a flash. A photographer who once assisted me on weddings told me that he “never needed to use a flash.” Instead, he preferred to open the aperture as wide as it would go, and crank up the ISO! The problem is that you’ll end up with lots of noise in your photos and your depth of field is so small that if your subject moves slightly, you risk them being out of focus. Your flash is a tool – whether you use it all the time or sparingly, you should know when and how to use it.

Don’t get me wrong, I’ll shoot with available light as long as it’s ACTUALLY available and produces a great image. Unfortunately, though, that’s not always the case. The simple solution is to bounce the flash off the ceiling or a wall to soften and diffuse it. I …

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On Location Lighting With Speedlites Part 1 – Portraits

© Casey Fatchett Photography -

I like to travel light. Maybe it’s because I spent many years working without an assistant. Also, as I grow older, I don’t really like carrying a lot of equipment. You know what I mean, right? Aches and pains aren’t fun. So, instead of hauling hundreds of pounds of studio lighting equipment I decided that I would create a system for using my speedlites whenever I had to go on location – whether it’s for weddings, portraits, headshots, or fashion shoots.

Here’s what I use on my shoots:

• Speedlite (or two, depending on the size of the group or if you want a rim light) • Wireless Trigger (I use a Pocket Wizard Mini TT1 and Flex TT5) • Light Modifier (beauty dish, softbox, umbrella, etc.) • Light Stand (or even just a monopod). I have even held the flash away from the camera with one hand in a pinch. The most important thing …

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We Remember: Daniel Mast


On May 21st, 2013 the photography community lost a talented colleague, dear friend, and passionate spirit. We share this memorial quote from Rita Wiebner to honor Daniel Mast, whose zeal for life, family and photography leaves a lasting legacy. Daniel leaves behind his wife, Rebecca, and three children. Please consider participating in the memorial auction by clicking the image to the right. All funds raised go directly to Daniel’s family.

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We Remember: Eric Langlois


June 18, 2013 the photography community lost a talented colleague, loving friend, and avid adventurer. We share this memorial quote from Carla Ten Eyck to honor Eric Langlois, whose zeal for life, family and photography leaves a lasting legacy. Eric leaves behind his wife, Amber, and his children. Please consider supporting Eric’s family by clicking the image to the right. All funds raised go directly to Eric’s family.

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