How to Create a Photography Brand That’s Uniquely You

copyright Creatrix Photography

“You are unique, just like everyone else.”

This quote always tickles me a little, because it almost seems to lift you up, while slapping you down at the same time. Which is really just the true sense of our industry: highs and lows. Our industry is filled with bright-eyed peeps new to the scene and I always find myself eyeing them with envy. I miss that “I NEED TO WIN THEM ALL” attitude, that insatiable need for success that makes you work 110 hours a week.

Then I remember how hard it is to start a business and I’m grateful for the comfortable zone I’m in, where I only need to work 60 hours a week. I remember how many hours I poured over my idol’s websites and looked at the trends, thinking to myself, “what do I need to do to make this happen?”

My first website was pretty trendy, back when …

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