We spend our days helping photographers build stronger, sustainable brands. Part of our process is helping companies maintain consistency across all online platforms. These include Twitter, Facebook, Instagram, websites, blogs and, yes, even Pinterest! As a business owner, everything you put on the web affects the perception people have of you.
Here’s how Pinterest can help you maximize your brand:
Build Brand Consistency A common missed opportunity for brands across social media platforms is the ability to deliver a clear, consistent message. Pinterest is no exception. Consider it an extension of your brand. Your boards should:Reflect your style as a photographer. Appeal to your ideal client. Reflect things you and your ideal client care about. Be clearly titled (in other words, don’t be cryptic or clever unless that’s your schtick). Include a description that reinforces the value behind the board’s content. Have a compelling board cover. (If you want to get a gold star, all of your