Let’s be honest – it’s a tough time to build a successful family photography business. Just sit down for coffee with anyone running or starting a business and you’ll hear chatter about how new technology and undercutting by beginners make it harder to book clients. It’s a conversation that, quite frankly, I’m tired of having. And I think it is only the tip of the iceberg when it comes to problems photographers face when working to build a client base.
Recently, while at a popular tourist destination with my own kids, I noticed how many parents were carrying around DSLR cameras. I estimate it was at least half of the parents there. Sure, my camera was bigger than their cameras, but we all know that the camera doesn’t make great pictures, right? The eye behind the viewfinder does. And, whether they are right or not, these parents believe that their higher-quality