Mileage May Vary, a European Photographer’s Perspective on Weddings

It’s a small world, unless you’re Swiss.

As an international wedding photographer based in Switzerland I am often asked by my American friends, “how is your market in Europe and how is it different from the market in the States?”

It’s difficult for me to give a conclusive answer because Europe is big and not homogenous at all. The countries vary in size, politics and economy, but especially in culture and history.

And even if you look at a small country like Switzerland, you’ll notice that every wedding photographer experiences the market a bit differently. Depending on your target client, your marketing, where your business is located and how you shape your price list. Some wedding photographers hardly ever sell an album, others do so with every client! Some photographers book mostly half-day assignments, others always cover the complete wedding day.

When I think about the photo business in Switzerland, the thing that always …

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