Being “open” in your photography business can mean a great many things. Being open to new ideas, practices and techniques. Being open to new markets and product lines. Making your business an open book.
The open I want to talk about today is open source. Be it a philosophy or methodology, the definition of open source is literally, opening the source code, sharing it publically and allowing the community to contribute to its development. Examples of open source programming language are WordPress, CSS and HTML5.
Why is this good for you? Take a community like WordPress with 32.5 million users and tens of thousands of developers all creating plugins which you are free to use edit and share. This is like having tens of thousands of experts developing and sharing information for the benefit of your website or a online brand. The same is true with CSS and HTML.
One of Apple’s main