The “D” Word: Selling High Res DVDs

Other than selective color and the dutch tilt, The “D” word (DVD) has to be one of the most polarizing topics for photographers in the last 5 years.

In a world where we as photographers work so hard to balance and maintain a high level of quality control while maximizing effective business principles, you must be very strategic about the way in which you decide to deliver high resolution files to your clients.  While you have the ability to increase your revenue per event by $400-800, one wrong move can put 30 by 40 inches of garbage on your client’s wall.  To that end, I’d like to walk you through a few things our studio has succeeded in doing, maximizing client satisfaction, profit, and quality control through the delivery of  high resolution files (in form of DVDs).

When a business offers a product to clients it must ask itself a few things.  …

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