Have you ever wanted to hand-deliver beautiful canvases to your clients instead of shipping them? Or send little love notes to your clients after a shoot telling them how great they did?
Meet Erica Schneider, a San Diego based photographer, who shares her story of moving from stress to sustaining personal client relationships.
In the midst of a busy 2010 wedding season, I found myself completely overwhelmed with editing shoots. Struggling to keep up with thousands of images a week, I began to loathe sorting and dreaded editing even more. I was stressed, busy and unable to focus on the aspect of my business I most wanted to focus on – customer service.
I longed to have enough time in my day to send little email love notes to my clients the day after a shoot telling them how great they did, or a welcome-home-from-your-honeymoon love note. I wished I could hand-deliver prints to my clients instead of shipping them off in the mail. I wanted to pour more effort into styling my shoots and developing more personal relationships with my clients.
That’s when I decided to look into outsourcing post-production.
I “interviewed” four different companies that July. PWD met my simple, must-have criteria: the ability to create a custom editing profile and easy uploading of files.
Over the course of the year, I handed over more and more post-production in order to streamline my workflow: color-correction, black-and-white conversion, sharpening and finally retouching. At one point, one of my boudoir clients was interested in extensive retouching on her images. I had not ordered retouching from PWD before, so I emailed about pricing and details. The next day, I received a response from Jerry, the CEO, on a Saturday! I was blown away. Little efforts like this have made a lasting impression. I got set up so I could deliver boudoir images that are always retouched, making my clients feel absolutely glamorous and amazing!
Meet Erica and the PWD Labs team in person at PartnerCon next week!
About Erica Schneider
Erica Schneider is a San Diego-based Wedding, Lifestyle and Boudoir Photographer who loves capturing people in LOVE. Erica is an active member of WPPI and PPA, and has been featured on popular wedding blogs such as Style Me Pretty, Green Wedding Shoes, Junebug Weddings, The Wedding Chicks, DIY Bride and The Knotty Bride. Learn more about Erica at Acres of Hope Photography.