I caught Jared Platt on his cell phone, hopping into a rental car at the Miami airport and preparing to drive to Key West for an engagement portrait shoot in the Dry Tortuga islands, 70 miles from Florida’s southernmost town.
How does he handle his two-pronged photography-lecturing business on the road, balancing being the breadwinner for a family of five with constant creativity?
The answer? He’s a really organized guy. Here are his tips for staying organized and staying sane. What he suggests will help you, whether you’re a road warrior or a homebody!
Know your mantra.
“The first and great commandment for my business is ‘Outsource everything,’” Platt says. “I’ve never had enough work to warrant having someone there full-time doing something for me,” so a full-time employee isn’t a good fit. But because he has a wife and three kids at home, he needs to be “as profitable as possible.” That means