Photographers get no shortage of advice. Some of it is good. Some of it is great. Some of it is – well – not so good at all.
There is no question that these are challenging times. It’s funny that we all seem to think that’s new. It’s not. The decision to enter small business is the decision to accept the challenge of going it alone. Like that ad on TV where the guy says he’s the ‘Chief Everything Officer.’ If you decide you want to be in the business of photography then that’s what you are, a Chief Everything Officer. (Now, go and have new cards printed up that say that!).
Much of the discussion today centers around the challenges of the photography industry. To be sure, too much supply and not enough demand is a big challenge. A photographer who wishes to succeed – and for purposes of my posts