Photo by Flickr User SuperBoreen
Yesterday, we outlined the first steps in Affecting SEO. This is Part 2 of our series, 6 Ways to Affect SEO! Read on for more valuable tips and tricks:
4. Page content
Google also looks at the content of your pages. On your homepage, it’s important to use your keywords. Obviously this needs to be very relevant and clear as it’s the first thing that viewers see when they come to your site.
Your homepage is the most important page to your client because it sets the tone for the rest of your site. So, while you want to support good SEO, this is still going to be a new client’s first impression of you.
Google loves fresh content, and doesn’t like stale sites. It lets Google (and your clients) know that you’re alive and active. This is why blogs rate better over static sites. However, this can be helped