6 Ways to Affect SEO: Part 2

Flickr User SuperBoreen http://www.flickr.com/photos/superboreen/

Photo by Flickr User SuperBoreen

Yesterday, we outlined the first steps in Affecting SEO. This is Part 2 of our series, 6 Ways to Affect SEO! Read on for more valuable tips and tricks:

4. Page content

Google also looks at the content of your pages. On your homepage, it’s important to use your keywords. Obviously this needs to be very relevant and clear as it’s the first thing that viewers see when they come to your site.

Your homepage is the most important page to your client because it sets the tone for the rest of your site. So, while you want to support good SEO, this is still going to be a new client’s first impression of you.

Google loves fresh content, and doesn’t like stale sites. It lets Google (and your clients) know that you’re alive and active. This is why blogs rate better over static sites. However, this can be helped …

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6 Ways to Affect SEO: Part 1

Flickr User SuperBoreen http://www.flickr.com/photos/superboreen/

Photo by Flickr User SuperBoreen

For many of us, getting viewers to our site from a search engine is one of the best ways of finding new clients. Here are six ways that you can affect the Search Engine Optimization (SEO) of your site in order to get a little bit closer to that coveted first page on a Google search.

But before we start, let me make a note about keywords. There is much talk about keywording, but in simple terms, this is all you need to know: what searches do you want to be at the top of?

In other words, what will people be looking for when your site shows up at the top?

For example, Amber and I want to be at the top of a Google search when people search for “Huntsville Wedding Photographers.” So those are our three main keywords; Huntsville, Wedding, Photographers. I don’t want to show …

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