We all know that the world of wedding and portrait photography has become more competitive than ever. So how do we create a business that continues to thrive even in periods of economic downturn and industry turmoil? How do we win lifetime portrait clients by collecting and keeping them for the long haul? Not by continuing to beat the pavement year after year, constantly analyzing ROI based on old school advertising and traditional marketing, struggling for every new lead that comes our way!
This, my friends, is not how I want to live, not how I want to run my business. I believe there is a simpler way, one that I have been living for years. It sounds simple and it is.
Our businesses can thrive by collecting and keeping clients for the long haul.
Now if you specialize too much, this isn’t quite possible. If you say, “I only shoot weddings,” well then