Networking: A Case for Authenticity

I have to admit that writing on a topic like network and relationship building feels a bit silly because it inherently implies some sort of expertise on behalf of the author. To clarify upfront- we are not experts. Connected? Yes. Well-liked in our industry? Hopefully. Experts? No. We’ll leave that to the likes of great marketing minds like Seth Godin and Jeffrey Gitomer.

But real life is all we really know. Six years in business and over 200 weddings later, we’ve had the fortune of meeting some incredible partners in our industry—both here in Denver and around the country. In both workshop and mentoring settings, the same conversation surfaces. How did we do it and how can others do the same for themselves?

The textbook answer tells you to: get published in more places, do more style shoots, win the wedding planner over with a family shoot or headshot, gift more gifts …

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Get Out There! How Getting Away Has Grown Our Business

photography business creative sabbatical

You can’t do a good job if your job is all you do.

At the end of the day, your job is an extension of your life. We learned this lesson the hard way, and we’re still learning it. We’re learning that sometimes the best thing you can do for your business is to give it some space. Wide. Open. Space.

As most photographers would say, we’ve always put our clients first. In the six years we’ve been in business, we’ve held tight to this philosophy, knowing that our clients are our greatest partners. In every decision we made, the guiding voice in our heads told us that making ourselves available to our clients would naturally bring us success. And so, we made ourselves available. We answered business phone calls after 5 pm. We shared our Sunday afternoons so we could accommodate our clients’ schedules.  We rearranged our plans when an album …

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