What are Professional Photographers Really Selling?


Let’s clear our minds for a minute.

Think about the things that influence us. Maybe it’s the lustrous elements from our daily routines that are full of inspiration and creativity? So many things sway our thoughts, right? Commercials convince us to call NOW and “GET ONE FREE!” The guy that dances on the corner with a $5 pizza sign beckons us to “come get the freshest, hottest pie in town!”

We see so many things in “lights” trying to sell us something – trying to get us to buy into something – but how many of those bright, sparkly things truly help us understand the products, services and benefits?

As photographers, we want clients to “buy in” to what we offer; everything from our brand’s luster to our products. When we offer photography services, people are excited about the photos. They view our blog, tag themselves, and share on social media. They right-click …

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