The Fantasy vs. Reality of Becoming a Professional Photographer by Lara White

the-fantasy-vs-reality-of-becoming-a-professional-photographer

When we fall in love with photography, we go on an amazing journey of self-discovery and creative expression. Some of us begin to imagine a career as a professional photographer, filled with days of capturing glorious sunsets in remote locations across the globe, or attending glamorous parties and living the high life, all the while getting paid to do what we love. What a dream!

And it can be, absolutely. But for most of us, it takes many years of hard work, long hours, little pay and lots of business and marketing savvy in order to truly realize the dream.

One of the main reasons I started Photomint and decided to write Photography Business Secrets: The Savvy Photographer’s Guide to Sales, Marketing, and More is to counteract all the “feel-happy” business advice out there that highlights the glamour and omits the reality. There is a lot of fantasy concepts floating around, and …

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Bigger is Better: Tips for Selling Large Canvases & Albums! by Lara White

When it comes to selling canvases and albums, bigger can be better.

A large canvas – or a collection – makes a great statement piece. When a client wants to fill their home with personal art, there is no better way to go than large canvases hung in predominant locations. Imagine a pair of 20×30′s hung side by side in an entry foyer, for example!

“Planting Sales Seeds” Pre-Shoot

I always plant the seed for this concept prior to the sales session so your client has time to consider a large-scale piece in her home and the investment  involved.

A planning session prior to the shoot is the perfect time to make product suggestions. In addition to discussing the session itself, you can let the client know that you create custom products for every client. For example, if you are creating a large canvas to hang above a client’s couch, then you’ll know to …

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