Unlike the US Declaration of Independence, when it comes to search engine optimization (SEO), not all links are created equal. In fact, some are virtually useless in building your PageRank (PR) – Google’s way of ranking websites.PR is a measurement for a website’s influence or priority. The higher the PR, the more powerful it is. The lower the PR, the less powerful it is … or the less “Google Juice” it has.
The goal is to find relevant inbound links to build your PageRank. There are essentially two types to of relevant links to pay attention to —topically relevant links rel=”follow” links Topically Relevant Links
Topically relevant links are links that pertain to the same content as your website. Remember that Google’s goal is to display websites that are relevant to a search term.
Therefore, if you’re a photographer, try to get links from photography related websites. It won’t help much if you have links from