3 Ways Twitter Enhances Email Marketing

Twitter is not just another social network. Other than Facebook, it’s one of the most important social sites you should be active on. Alongside email marketing and Search Engine Optimization, social media is part of any comprehensive marketing strategy.

Twitter in particular, is a fast paced, interactive platform and that means you need to stay active yourself. Luckily, staying visible and sharing your email content is easy with Mad Mimi!

Here’s some tips on being a Twitter and Email pro:

1. Share your newsletters on Twitter

Twitter is a powerful way to share content and that’s exactly why your content should be there! While you can’t possibly condense your Mad Mimi newsletter into 140 characters (click here for some Twitter trivia), the good news is, you don’t need to. Use Mad Mimi’s “Share” button to tweet your newsletter, complete with Twitter friendly link.

Pro Tip: You can also encourage Twitter followers to sign up.

Mad Mimi …

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Write a Great Subject Line to Increase Your Open Rate

The goal of subject lines is to encourage readers to open your email and take action. Don’t let the pressure of writing the perfect subject line get to you. Finding the right words isn’t as difficult as it seems.

Open rates depend on multiple factors like collection practices, list age and the industry. Average rate ranges from 10% to 25% (at the high end of the spectrum). The team at Mad Mimi analyzed thousands of subject lines to find those with the highest open rates and the most impact. Here’s what we learned:

1. Be Specific

The subject line should tell readers what they’re going to find inside.

Here’s an example that garnered an open rate of 37%:

Only Three Days Left for this Great Offer for [Company Name] Readers!

It’s totally clear what it’s about and the reader knows, when they open the email, they’ll get details about the special offer. Also, note the “call …

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Simplicity is the Nature of Great Emails

The modern email inbox is a perpetual promotion machine of colors, styles, and sales pitches all fighting to be seen.

In an attempt to break from the herd, many email marketers ironically adopt a herd mentality of more clutter, more content, more, more, more. This misguided pursuit of increased visibility merely leads to increased invisibility.

Before joining the invisible ranks of the “clutter cult” of email marketers, consider that a huge body of marketing research demonstrates that the human mind is a sucker for simplicity and focus. The eye embraces that which can be easily digested. Less is more.

Unless you’re emailing something of personal relevance or urgency to your client, you have only three and a half seconds to be interesting. Fail, and you’re deleted.

All those hours designing a big, bloated email reminiscent of an advanced web page, only to be tagged as junk. Ouch.

This premature email death may be avoided with …

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