Are you a Specialist or Generalist? Today we’ll talk about what this means, why it matters & how to figure out which category you belong in. Specialization and generalization are two totally different approaches to doing business. Business owners tend to adopt a bit of both practices, but doing so actually ends up hurting their business. I’ll admit that over the years I’ve done my share of this as well. That’s why I want to start this dialogue and share some of what I’ve learned about making intentional choices and clearly developing a purpose for a photography business.
Are you a Generalist? A generalist is a person (or business) whose skills, interests, and/or habits are evenly distributed and unspecialized.
A generalist has NOT chosen a single category or niche to operate their business within, but instead does a bit of everything. There are a lot of these businesses in the photography industry.