How to Satisfy the “Crazy” Clients.
How do you react to clients who have expectations that you are not aware of or expectations that you think are unreasonable? In the previous posts in this series, we talked about how clients get their expectations from four different sources:
– The Market Norm
– The first exposure to the type of product or service you offer
– Confusion caused by your business’ complicated structures
– Poor communication between you and the client
Once you understand these four sources, you can better understand how to satisfy more of your clients.
If you ever visit an online photography forum or hang out with a group of photographers, you’ll hear multiple stories of “crazy clients.” We all like to tell stories about the “insane requests” clients have. The forums and community groups are our version of office water coolers.
Recently, our staff made a decision to stop using the term “crazy” for any