I love the start of a new year and the exciting possibilities that it brings for wedding photography businesses. With the new year comes time to re-evaluate business, create new marketing strategies, and hopefully book lots of new bookings!
As we evaulated our pricing this month and try to find ways to attract as many new clients as possible, it’s tempting to drive bookings by creating huge promos and discounts. We love the immediate results that can come from lowering rates and giving generous incentives. It’s very exciting to see the deposits come rolling in!
However, lots of work doesn’t always promise lots of profit. In this article, I’ll share two cases where lots of work wasn’t worth it and hopefully it’s something we can all learn from.
Understanding Time and Cost: When Groupon was introduced, we watched a number of portrait photographers close their businesses because of poorly planned sales. These