Why Photographers Outsource (and what it says about their business)

In talking with photographers about post-production work over the past few years, I’ve found that there are three primary reasons for outsourcing this work. What’s more, the reasons for doing so evolve over time and are often indicative of the photographer’s business maturity.

See if any of these reasons resonate with you.

“I’m so busy I will never get all this work done….what was I thinking?.….my clients will kill me….so will my family & friends, if I have any left. Heck, I’ll be happy if I just live through this…I can’t answer another ‘where are my images?’ question. HELP!”

We tend see more of these cases as the photography season advances. There were good intentions to get acquainted with an editor earlier, but there wasn’t that much work then and the photographer did it all. Now things have backed up and clients are getting frustrated.

This is where outsourcing post-production work can be a …

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Are You Taking Care of Business?

We know that you’re doing business. The evidence is everywhere. You sign contracts, shoot jobs, process images and deliver products to customers. But are you taking care of business? Are you keeping in touch with customers the way you know you should? Are you getting in touch and spending time with people who can bring business your way? Are you keeping up with your blog and Facebook page?

Are you taking care of business?

Successful photographers may not necessarily be better artists or technicians than their counterparts, but they do know what they are selling and what it means to be taking care of business. What they are selling is a personal relationship with their customer, and that can’t be done sitting in front of your computer, no matter how late you stay up. They understand that taking care of business means getting up out of the chair and out the door.

Yes, your …

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What is a Photogrepreneur?

Just about every photographer I know has their own business. Most get into it for the art and the love of photography, but there’s no denying that an entrepreneurial spirit is required as well. For the business to succeed, these two personas – the photographer and the entrepreneur – must come together into what I like to call a ”photogrepreneur.”

Why is This Important?

As a small business owner, your success depends on your ability to do more than capture and deliver beautiful images.  There are a wide range of things that have to get done for any business to survive, and the smaller the business, the more the business owner must take on themselves.

Photographers love their art – it is why they do what they do.  And while it may be hard to truly love a cash flow analysis or marketing plans, these are just as important to the future of your …

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