The sky is falling! Actually, it’s not that bad. Facebook is just making changes to the News Feed functionality and design. Although Facebook makes lots of updates, this time you should probably pay attention. Learn what the latest Facebook changes mean for your business. Otherwise, your brand may fall out of your clients’ news feed. And that means you’ll be out of sight AND out of mind.The two biggest changes Facebook unveiled are: Rich Stories – will display photos and videos more prominently, placing more emphasis on visual content. Choice of Feeds – will give users more control over stories they see.
So, what do the latest Facebook changes mean for your business?Your audience can choose to tune out content from your business. Even if a client ‘Likes’ your page, they can still tune you out by looking at their ‘All Friends Feed.’ The only way your content will get into the ‘All Friends Feed’ is if a user’s friends share content from your page.