Four Ways to Bring Your Clients Into the Creative Process

Photography by Robert Evans


Getting your clients to be creative with you starts with good old fashion communication. Communication of today’s world such as email, Facebook and Twitter are no substitute for face-to-face communication. If an in person meeting is not possible, picking up a phone or making a Skype call is the next best thing. When you talk to your clients, ask questions about what their interests are such as their favorite music, favorite movies and art, magazines they read, clothing styles they like, the stores they shop in, and even the type of architecture they are drawn to. I also like to ask what other photographers’ work they admire. Getting to know your clients on a personal level will shed more light into the creative process.

In my experience, there are two types of clients. There are the clients that want to be part of the creative process and the clients that just …

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