A great resource we want to share with all of you is the Adorama Learning Center. If you haven’t already, be sure to check out all the online and in-person educational content for professional photographers. Specifically, you’ll find in-depth how-to articles, tutorials, product reviews, buying guides and contests…all accessible free of charge.One of our favorite content sources within the Learning Center is Adorama TV, featuring new episodes on a daily basis where you can learn all about camera techniques, tips & tricks and reviews of ipad and iphone apps for photographers. The Adorama editorial team answers your questions directly, so if you want to learn or ask a specific question you
I think it’s safe to say that none of us strive to fail. But the bigger question is, when we do fail, how do we react? Not every project or new business endeavor is going to be a runaway success — this is one (of the many) harsh realities of being an entrepreneur among the creative class (and if you read this blog, you fall within this demographic). Failure has often proven to be the bitter pill that a business owner occasionally swallows in order to ensure increased productivity and future success. Not meeting various stretch goals, or watching initiatives fall flat, are (ironically) attributes of a healthy growing business. And, as professional photographers and business owners, I encourage you to acknowledge failure as a positive force in the growth of your business, and your learning process.
Successfully failing involves learning from mistakes and trying new plans and strategies; it’s about
Photos Courtesy of Mark Wangerin
Scott Anderson: You’ve been a Pictage photographer since the very beginning. Tell us a bit about your recent transition from wedding & portraits to fashion and high school senior photography.
Mark Wangerin: When I joined Pictage, I was strictly a wedding and product photographer. As I progressed in skill and artistic sensitivity, I found more satisfaction in the connective process of shooting people for portraits, publications and fashion. Although I don’t consider myself a “fashion” photographer, I do consider myself a more mainstream commercial beauty and glamour photographer.
Of course the more I was involved in beauty and glamour, the less time and emotional energy I had for weddings, which as most wedding photographers agree is more about energy management than being immersed into a conceptual, creative project such as magazine submissions and portraits for publication.
SA: I’m particularly interested in how Pictage fits into your new workflow? Can
I was recently speaking with a small group of fellow photographers and was surprised to learn that the majority of them couldn’t remember the last time they had taken-on a personal project, or just gone out to shoot for themselves. All of them, however, agreed that they felt most nourished and re-charged when shooting for the sole purpose of creating art vs. working just for the sake of a commission.
Staying connected to one’s passion for the visual arts is an important topic, and Pictage photographer and community leader Will Jacks is somebody I‘ve long admired when it comes to this subject. Will spoke last year at our Pictage Partner Conference about leveraging personal projects to enhance your brand. Numerous attendees of his session said they were inspired by Will’s assertion that focusing on personal projects will help them find their voice and stay connected with their passion.