5 Tips to Becoming a Successful Photographer (Tip #4)

4. Consistency is Key

Make sure you are striving to deliver a complete high quality body of work for each and every one of your clients; not just shooting for one or two “money shots.” Think about it from the bride’s perspective; chances are that your clients have looked through featured galleries on your website of your favorite work; maybe they’ve met you in person and have seen a couple of albums that are the best ones you’ve put together. This is how they view you and your work and this is what they hired you for. They probably aren’t thinking about the 99% of your work they haven’t seen, and how that might not measure up to what you’ve featured.

What happens when you share the images with your clients from their wedding day, and there are one or two shots that match the quality of what you presented before they …

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5 Tips to Becoming A Successful Photographer (Tip #3)

3. Networking with Other Vendors

The truth is that ads no longer work like they used to. We’re inundated with them. For real success, you need to be building relationships. And the best part is, the more you help other people, the more they will help you.

I realize that everyone is saying “network” right now, and I feel like the word “networking” has gotten somewhat of a bad feeling attached to it. I think that one of the reasons for this is people are just going through the motions because someone told them to. Often times they don’t really care about making real connections or really helping someone, it’s just about passing out as many business cards as you possibly can. Have you been to a corporate sponsored “networking event” where someone rushes up to you and says “Hi, my name is John, here’s my card, will you refer me?Thanks!” and …

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5 Tips to Becoming a Successful Wedding Photographer (Tip #2)

2. Be Yourself – Be Different – Be Remarkable.

“Be yourself” may sound cliche; however, this is so important and definitely worth expanding on. There are a lot of people out there right now saying “be different.” The big thing to be aware of is that being different does not mean “find something different and copy that.”  The good thing about being yourself is that it’s so easy for people to fall into emulating what’s popular, that being yourself will already put you well on your way to being different.

Once you have that down, and you’re comfortable being yourself then you can start specifically pursuing how to differentiate yourself. The pursuit of different. Once you find a way to differentiate yourself, and differentiate what you’re offering it, don’t stop there! Things change so quickly in this industry that ‘different’ is an ever moving target. Once you do something different, it immediately …

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5 Tips to Becoming a Successful Wedding Photographer (Tip #1)

1. It’s not easy. Make sure you love it.

It all starts with the foundation. Let’s back up and start at the beginning. Possibly, let’s back up to before you even get started—or maybe you’ve already started, but you’re not full time and are considering taking your business to the next level.

It seems simple, right? I have a digital camera and a computer, so I can be a wedding photographer. Think again. I can’t tell you how many photographers have started out this way, only to be in tears a year or two later because they are being crushed by the mountain of work that’s on top of them.

If you love wedding photography, be sure to take steps to prevent yourself from ever getting into this situation. If you’re already in this situation, make a serious effort to get out of it and go back to the foundation. If you’re serious …

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