How to Start Optimizing Your Website for Search Engines

The idea here is to explain a couple of the basic, though often overlooked, components of SEO, specifically keyword research and creating title tags, while also giving you specific tips on how to get started optimizing your own site.

Keyword Research –

Any good SEO strategy begins with keyword research. Keyword research allows you to find keywords and combinations that people are searching on.

Although there are a plethora of keyword research tools out there, Google has made it easy for us by offering a great free tool you can access here:

We will be referencing this tool in the rest of this post so please take a moment to familiarize yourself with it.

To begin, insert a few words that relate to what you do. In this case, “Wedding Photographer”, “Wedding Photography”, etc, then press ‘Search’.

The first thing you should notice is that there are approximately 1,220,000 Global Monthly Searches. Since we’ve chosen …

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